Direct marketing consists of sending consumers a series of letters, postcards and limited time offers in the mail. Although many of the materials that you send up will end up in the trashcan, those that do take the time to read what you have to say will probably become interested. You can expect to convert anywhere from 1% to 5% of all of your prospects, and if you’ve sent out thousands of mailers you can end up making quite a bit of money. While you will be focusing on delivering your sales pitch in the most effective manner, your marketers will be developing a list of targets.
The people that will be receiving your written communications will have a choice of taking you up on your offer or ignoring it. If you send out your mailers to random prospects, you can expect your conversion rates to be paltry. However, if you choose to use a sweepstake lead list you can anticipate great results.
Since you will only have one opportunity to introduce your prospect to your business, make sure that you are getting in contact with the right people from the very beginning. Qualified leads continue to help business owners meet their goals and increase their revenues. If you want to use direct marketing to expand your reach you will need to have a great source for leads. Use sweepstakes leads to find the right types of prospects and you will be able to run the most successful direct marketing campaign in the history of your business.