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Vorschläge für Branding

Branding E-Book Markenwert Buch Brand Audit Buch Brand Equity Buch Branding Hörbuch Branding Hardcover Brand Building Buch Brand Identity Buch Branding Praxisbuch Positionierung Buch

Measuring Country Image: Theory, Method, and Effects

Measuring Country Image: Theory, Method, and Effects

Springer VS (9783658154066)

Places: Identity, Image and Reputation

Places: Identity, Image and Reputation

(9781349316281) | Anholt Places

International Employer Brand Management: A Multilevel Analysis and Segmentation of Students' Preferences

(9783658004552 / 16 black & white illustrations, 34 black)

Asian Brand Strategy

(9781137359162 / 16 figures, 13 black & white tables, 23)

Organizations in the Face of Crisis: Managing the Brand and Stakeholders

(9781349455294)

Strategy and Management of Industrial Brands: Business To Business Products And Services

Strategy and Management of Industrial Brands: Business To Business Products And Services

(9781402077531) | Strategy and Management of

Frontiers of Sound in Design: A Guide for the Development of Product Identity Through Sounds

Frontiers of Sound in Design: A Guide for the Development of Product Identity Through Sounds

Springer (9783319768694)

Trademarks

Trademarks

(9780333725887)

Personal Brand Creation in the Digital Age: Theory, Research and Practice

(9783319696966 / 30068849) | The Digital Age

Architectural Tourism: Building for Urban Travel Destinations

Architectural Tourism: Building for Urban Travel Destinations

Gabler, Betriebswirt.-Vlg (9783658060237 / 115 black & white illustrations, biograp)

Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China

Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China

(9783834944917 / 18 black & white illustrations, 27 black) | Pennemann Retail Internationalization, Retail Internationalization

Marketing Big Oil: Brand Lessons from the World's Largest Companies

(9781137389169 / 43187-40356)

Management of Shariah Compliant Businesses: Case Studies on Creation of Sustainable Value

Management of Shariah Compliant Businesses: Case Studies on Creation of Sustainable Value

Springer (9783030109066) | Management of, Compliant Businesses

International Student Mobility and Access to Higher Education

International Student Mobility and Access to Higher Education

Palgrave Macmillan (9783030441388) | Higher Education, Mobility and Access

Brand Growth Barriers: Identify, Understand, and Overcome Them

Springer (9783642371073) | Brand Growth

Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil

(9783319194813 / 132 black & white illustrations, biograp)

Iconic Power: Materiality and Meaning in Social Life

Iconic Power: Materiality and Meaning in Social Life

Palgrave Macmillan (9780230340053)

International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries

Gabler Verlag (9783834924605) | International Marketing, International Corporate

Advances in Advertising Research

Advances in Advertising Research

(9783658105570 / 57 black & white illustrations, 53 black)

The Corporate Reputation of Multinational Corporations: An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations ... Retailing and International Marketing)

The Corporate Reputation of Multinational Corporations: An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations ... Retailing and International Marketing)

Springer Gabler (9783658197636) | Reputation and, Reputation of

Brand Page Attachment: An Empirical Study on Facebook Users’ Attachment to Brand Pages

(9783658124380 / 40 black & white illustrations, 38 black) | Brand Page Attachment

Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement

Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement

(9783658215200) | Advances in Advertising Research

Brand Medicine: The Role of Branding in the Pharmaceutical Industry

Palgrave Macmillan (9781349425884) | Brand Medicine

International Fragmentation: Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

International Fragmentation: Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

Palgrave Macmillan (9783319338453 / 44769706) | International Fragmentation

Brand Engagement: How Employees Make or Break Brands

Palgrave Macmillan (9781349364473) | Brand Engagement

Market Mediations: Semiotic Investigations on Consumers, Objects and Brands

Market Mediations: Semiotic Investigations on Consumers, Objects and Brands

(9781349506224)

Empowering Brands with Customer Integration: Classification, Benefits and Success Factors

Empowering Brands with Customer Integration: Classification, Benefits and Success Factors

(9783658116385 / 9 black & white illustrations, biography)

User Generated Branding: Integrating User Generated Content into Brand Management

Gabler Verlag (9783834923240) | User Generated

Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants

(9783658143664)

Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement

Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement

(9783658187309)

The Creation of the Extraordinary: Perspectives on Luxury

The Creation of the Extraordinary: Perspectives on Luxury

Springer Gabler (9783658295370)

Advertising Confluence: Transitioning Marketing Communications into Social Movements

Advertising Confluence: Transitioning Marketing Communications into Social Movements

(9781137492241)

Brand Strength: Building and Testing Models Based on Experiential Information

(9783824479597 / 4 black & white illustrations, 26 black) | Brand Strength

Customer Sense: How the 5 Senses Influence Buying Behavior

Customer Sense: How the 5 Senses Influence Buying Behavior

Palgrave Macmillan (9781349344420) | Customer Sense

Competitive Identity: The New Brand Management for Nations, Cities and Regions

Palgrave Macmillan (9781349352432 / 25837671) | Competitive Identity

The Power of Communicating the Family Firm Status: The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness

(9783658196981) | The power of, Of Family

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