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Marketing books

The Business of Space: The Next Frontier of International Competition

The Business of Space: The Next Frontier of International Competition

(9780230231733)

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Financial Dimensions of Marketing Decisions

Financial Dimensions of Marketing Decisions

(9783030155643 / 35441841)

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Learning to Sell Sex

Learning to Sell Sex

(9783319942797 / 33144368)

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Multinational Retailers and Consumers in China: Transferring Organizational Practices from the United Kingdom and Japan

Multinational Retailers and Consumers in China: Transferring Organizational Practices from the United Kingdom and Japan

(9780230545526)

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Brand Fans: Lessons from the World's Greatest Sporting Brands

(9783319840321)

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New Luxury Management: Creating and Managing Sustainable Value Across the Organization

New Luxury Management: Creating and Managing Sustainable Value Across the Organization

(9783319824154)

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New Luxury Management: Creating and Managing Sustainable Value Across the Organization

New Luxury Management: Creating and Managing Sustainable Value Across the Organization

(9783319417264 / 45125662)

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Political Marketing in the 2016 U.S. Presidential Election

Political Marketing in the 2016 U.S. Presidential Election

(9783319866024)

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International Fragmentation: Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

International Fragmentation: Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

(9783319338453 / 44769706)

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Explaining Consumer Choice

Explaining Consumer Choice

(9781349547111)

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Political Marketing in the 2016 U.S. Presidential Election

Political Marketing in the 2016 U.S. Presidential Election

(9783319593449 / 28963069)

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Brand Platform in the Professional Sport Industry: Sustaining Growth through Innovation

(9783030079970)

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Qualitative Methodologies in Organization Studies: Volume II: Methods and Possibilities

Qualitative Methodologies in Organization Studies: Volume II: Methods and Possibilities

(9783319880303)

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Pricing perspectives marketing and management implications of new theories and applications

Pricing perspectives marketing and management implications of new theories and applications

(9781349302604)

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Real Luxury: How Luxury Brands Can Create Value for the Long Term

Real Luxury: How Luxury Brands Can Create Value for the Long Term

(9781137395566)

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Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-creation Process

(9780230368828)

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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency

Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency

(9781349699001)

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The Handbook of Global Outsourcing and Offshoring: The Definitive Guide to Strategy and Operations

The Handbook of Global Outsourcing and Offshoring: The Definitive Guide to Strategy and Operations

(9781137437426 / 41415316)

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Doing Business With China: Avoiding the Pitfalls

Doing Business With China: Avoiding the Pitfalls

(9780230222656)

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Personal Brands: Manage Your Life With Talent and Turn It into a Unique Experience

Personal Brands: Manage Your Life With Talent and Turn It into a Unique Experience

(9780230252639)

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Sports sponsorship and brand development the subaru and jaguar stories

(9781349425242)

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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

(9780230230736 / 26831005)

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Retail Internationalization in China: Expansion of Foreign Retailers

Retail Internationalization in China: Expansion of Foreign Retailers

(9780230293373)

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Counter strategies in global markets

Counter strategies in global markets

(9781349336951)

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Rolling out new products across international markets causes of delays

Rolling out new products across international markets causes of delays

(9781349420261)

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Multinationals and Global Consumers: Tension, Potential and Competition

Multinationals and Global Consumers: Tension, Potential and Competition

(9781137307286)

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Managing Startup Enterprises in Emerging Markets: Leadership Dynamics and Marketing Strategies

Managing Startup Enterprises in Emerging Markets: Leadership Dynamics and Marketing Strategies

(9783030281540)

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Darwinian Fitness in the Global Marketplace: Analysing the Competition

Darwinian Fitness in the Global Marketplace: Analysing the Competition

(9780230369085)

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Networked Consumers: Dynamics of Interactive Consumers in Structured Environments

Networked Consumers: Dynamics of Interactive Consumers in Structured Environments

(9780230280212)

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

Fashion Branding and Communication: Core Strategies of European Luxury Brands

(9781137523426 / 27653301)

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Riskbased performance management integrating strategy and risk management

Riskbased performance management integrating strategy and risk management

(9781349336975)

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Business in a Virtual World: Exploiting Information for Competitive Advantage

Business in a Virtual World: Exploiting Information for Competitive Advantage

(9780333721216)

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International Marketing in the Network Economy: A Knowledge-Based Approach

International Marketing in the Network Economy: A Knowledge-Based Approach

(9781349354085)

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Hit brands how music builds value for the worlds smartest brands

Hit brands how music builds value for the worlds smartest brands

(9781349444595)

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Pricing, Online Marketing Behavior, and Analytics

Pricing, Online Marketing Behavior, and Analytics

(9781349489886)

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Advertising in Contemporary Consumer Culture

Advertising in Contemporary Consumer Culture

(9783030085803)

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