Guide to the best digital marketing tools | Part 1

Digital marketing has seen tremendous growth in recent years, and has become an essential tool for businesses that want to reach and engage their audience online. Digital marketing includes a wide range of techniques and strategies , from content creation to online advertising, spanning different channels such as social media, email, online search, and content marketing.

Currently, digital marketing is one of the most effective ways to reach the audience and convert users into customers. Businesses can use different digital marketing tools to increase their brand visibility, generate leads, increase conversions, and retain existing customers.

However, with so many digital marketing tools and techniques available, it can be difficult to know where to start or what is the best option for your business. It's important to have a clear understanding of the different types of digital marketing tools available and how they can be used to achieve your specific business goals.

Against this background, in this article we have put together some of the most popular and effective digital marketing tools , in order to help businesses understand the different options available and how they can be used to improve their digital marketing strategy. Each tool has a unique set of functionality that can help businesses achieve their digital marketing goals more effectively and efficiently, and it's important to choose the right tools for your business to get the best results.

Here are the tools:

Google Analytics

Google Analytics is a free web analytics tool that allows you to measure your website traffic, learn about your audience, their behavior, interests and many other relevant data for your marketing strategy. Among the most outstanding functionalities of this tool, we find:

• Know the behavior of users : They can know how users interact with your website, the most visited pages, the time spent, the bounce rate, among other data.
• Know the source of traffic : You can know where the traffic to your website comes from, be it from social networks, organic searches, advertising campaigns, among other data.
• Know the performance of your marketing campaigns : You can know the performance of your marketing campaigns, the number of conversions, the return on investment, among other data.
• Know the behavior of users in real time : You can know the behavior of users in real time, which will allow you to optimize your website in real time.

In addition, Google Analytics has a series of tools and functionalities that will allow you to obtain more detailed information about your users and their behavior on your website:

• Google Analytics Intelligence : It is a tool that uses artificial intelligence to provide relevant information about user behavior on your website.
• Google Analytics Real-Time : It is a functionality that allows you to know the behavior of users in real time, which will allow you to make adjustments to your website immediately.
• Google Analytics Audience : It is a tool that allows you to know the demographic characteristics of your audience, such as their age, gender, location, among other data.
• Google Analytics Behavior : It is a tool that allows you to know the behavior of users on your website, the most visited pages, the time spent, among other data.
• Google Analytics Conversions : It is a tool that allows you to know the performance of your conversions, the number of conversions, the return on investment, among other data.

In summary, Google Analytics is an essential tool for any company that wants to improve its online presence, optimize its marketing strategies and increase its profitability. With its wide range of tools and functionalities, you will be able to know in detail the behavior of the users on your website, which will allow you to make informed decisions to improve the user experience and increase the conversion of your website.

user guide

Getting started with Google Analytics is a simple process. Here's a guide to get you started:

1. Create a Google Analytics account : If you don't already have a Google Analytics account, create one by visiting the Google Analytics website and signing in with your Google account.

2. Add a website or mobile app : To add a website or mobile app to Google Analytics, follow these steps:

• Click the "Admin" tab at the bottom left of the page.
• Click "Create Account" and follow the instructions to create an account.
• Select "Property" and then click "Create Property."
• Select "Website" or "Application" as necessary and follow the instructions to add the necessary information.

3. Set up a tracking code – To start collecting analytics data, you'll need to set up a tracking code on your website or mobile app. Google provides a tracking code that you'll need to add to your website header or mobile app code. To do this, follow the steps below:

• Click on the "Admin" tab.
• Select the property you want to add the tracking code to and click "Tracking Information".
• Click on "Tracking Code" and copy the code that appears.
• Add the tracking code to your website header or mobile app code.

4. Start collecting data : Once you have set up the tracking code, you will start collecting data in your Google Analytics account. You can see data about your site traffic, how users interact with your website, and how they convert into customers.

5. Explore Google Analytics Reports – Google Analytics provides a wide variety of reports and metrics that you can use to analyze data from your website or mobile app. To access the reports, follow the steps below:

• Click the "Reports" tab at the top of the page.
• Select the property and view you want to analyze.
• Explore the different reports and metrics available to get a better understanding of how users interact with your website or mobile app.

6. Set up goals and events : To better understand how users interact with your website, set up goals and events in your Google Analytics account. For example, you can set a purchase goal to track how many users complete a purchase on your website.

7. Learn more about Google Analytics : Google Analytics is a powerful and complex tool, so it is recommended that you take the time to explore all of its features and functionality to get the most out of its potential. You can find many resources online, including official Google Analytics documentation and tutorials.

SEMrush

SEMrush is an SEO analysis tool that allows you to know the keywords that your competitors use, their backlinks, and track your positions in the search results ranking. With SEMrush, you can:

• Know the strategies of your competitors : You can know the keywords that your competitors use, the most visited pages on their website, the backlink profile, among other data.
• Analyze your keywords : You can know the search volume, the difficulty of the keyword, the pages that appear in the search results, among other data.
• Carry out SEO audits : You can find out about SEO errors on your website, indexing problems, duplicate content problems, among other data.
• Carry out PPC audits : You can know the performance of your advertising campaigns in Google Ads, the cost per click, the return on investment, among other data.
• Know the performance of your content : You can know the performance of your content, the traffic generated, the keywords that generate traffic, among other data.

In addition, SEMRush has a series of tools and functionalities that will allow you to obtain more detailed information about your competitors and their online behavior:

• SEMRush Domain Analytics : It is a tool that allows you to know the strategies of your competitors, such as their keywords, their backlink profile, the most visited pages, among other data.
• SEMRush Keyword Research : It is a tool that allows you to know the most popular keywords in your sector, the search volume, the competition, among other data.
• SEMRush Site Audit : It is a tool that allows you to perform SEO audits on your website, identifying errors and problems that affect its performance.
• SEMRush Advertising Research : It is a tool that allows you to know the advertising strategies of your competitors, their ads, their keywords, among other data.
• SEMRush Content Marketing Toolkit : It is a tool that allows you to know the performance of your content, the traffic generated, the keywords that generate traffic, among other data.

In summary, SEMRush is an essential tool for any company that wants to improve its online presence, optimize its marketing strategies and increase its profitability. With its wide range of tools and functionalities, you will be able to know in detail the strategies of your competitors, analyze your keywords and optimize your marketing strategies to obtain better results.

user guide

Here's a guide to getting started with SEMrush:

1. Create a SEMrush account : If you don't already have a SEMrush account, create one by visiting the SEMrush website and signing in with your Google account.

2. Add your website : To add your website to SEMrush, follow the steps below:

• Click the "Projects" tab at the top of the page.
• Click "Create New Project" and follow the instructions to add the necessary information.
• SEMrush will ask you to verify your website ownership through different methods, such as adding a verification code to your website or through Google Analytics.

3. Explore SEMrush Features – Once you have added your website, you can start exploring the different SEMrush features and tools. Some of the most popular features include:

• Keyword analysis: SEMrush provides information on the keywords that are used to find your website, as well as the keywords used by your competition.
• Competitor analysis: You can use SEMrush to analyze the competition and discover valuable information about their online marketing strategy.
• Website Audit – SEMrush also offers a website audit feature that allows you to identify SEO and technical issues on your website.

4. Set up SEMrush alerts : To stay up to date on changes to your website or the competition, set up alerts in SEMrush. For example, you can set up an alert to receive notifications when a competitor adds new keywords to their SEO strategy.

5. Use SEMrush to inform your online marketing decisions : Use the information you get from SEMrush to inform your online marketing decisions and improve your overall website strategy.

mailchimp

Mailchimp is an email marketing platform that allows you to create, send, and measure the impact of your email campaigns. In addition, you can segment your mailing lists and personalize the messages. Among the most outstanding features of Mailchimp, we find:

• Create Email Campaigns – You can create personalized emails with email templates, images, text, buttons, among other elements.
• Automate your email campaigns – You can automate your email campaigns to send specific messages to your subscribers at specific times, such as welcome emails, follow-up emails, abandoned cart reminders, and more.
• Manage your subscriber list : you can manage your subscriber list, adding new subscribers, removing unwanted subscribers, segmenting your subscriber list according to their interests, among other data.
• Analyze the performance of your email campaigns : you can know the performance of your email campaigns, the opening rate, the click rate, the conversion rate, among other data.
• Integrate Mailchimp with other digital marketing tools : You can integrate Mailchimp with other digital marketing tools, such as WordPress, Google Analytics, Facebook Ads, among other tools.

In addition, Mailchimp has a series of tools and functionalities that will allow you to obtain more detailed information about your subscribers and improve your email campaigns:

• Mailchimp Audience Dashboard : is a tool that allows you to know the information of your subscribers, such as their age, gender, location, among other data.
• Mailchimp Segments : is a tool that allows you to segment your list of subscribers according to their interests, behavior, among other data.
• Mailchimp Reports : is a tool that allows you to know the performance of your email campaigns, the opening rate, the click rate, the conversion rate, among other data.
• Mailchimp Mobile : is a mobile application that allows you to manage your email campaigns and your subscriber list from your mobile phone.
• Mailchimp Forms and Landing Pages : is a tool that allows you to create personalized subscription forms and landing pages, to increase the number of subscribers to your list.

In short, Mailchimp is an essential tool for any business that wants to improve its online presence and reach more potential customers through email. With its wide range of tools and functionalities, you will be able to create personalized and automated email campaigns, manage your subscriber list and analyze the performance of your email campaigns to obtain better results.

user guide

Here's a guide to getting started with Mailchimp:

1. Create a Mailchimp account : If you don't already have a Mailchimp account, create one by visiting the Mailchimp website and signing in with your Google or Facebook account.

2. Create a mailing list : To start sending emails in Mailchimp, you need to create a mailing list. To create a mailing list, follow the steps below:

• Click "Lists" at the top of the page.
• Click "Create Listing" and follow the instructions to add the necessary information.

3. Add contacts to your mailing list : Once you have created your mailing list, you need to add contacts to start sending emails. To add contacts, follow the steps below:

• Click on the mailing list you want to update.
• Click "Add Contact" and follow the instructions to add contact details.

4. Create an email campaign : To create an email campaign, follow the steps below:

• Click "Create Campaign" at the top of the page.
• Select the type of campaign you want to create, such as a newsletter or automated email.
• Customize the campaign as needed, adding text, images, and any other necessary content.
• Select the mailing list you want to send the campaign to and click "Send".

5. Analyze your statistics : Mailchimp provides detailed information on the performance of your email campaigns. To access the statistics, follow the steps below:

• Click "Reports" at the top of the page.
• Select the campaign you want to analyze.
• Explore the different metrics and analytics available to get a better understanding of your campaign's performance.

hoot suite

Hootsuite is a social media management tool that allows you to schedule and post content to multiple social networks at once, as well as analyze how your posts are performing. Among the most outstanding features of Hootsuite, we find:

• Schedule posts : You can schedule your posts on multiple social networks at once, which will save you time and increase your productivity.
• Analyze the performance of your publications : You can know the performance of your publications, the reach, the interactions, among other data.
• Measure the participation of your audience : You can know the behavior of your audience, the publications that generate the most interactions, among other data.

In addition, Hootsuite has a series of tools and functionalities that will allow you to obtain more detailed information about your followers and improve your social media strategies:

• Hootsuite Insights : It is a tool that allows you to know the most relevant conversations in your social networks, which will allow you to adapt your social network strategies based on the needs of your audience.
• Hootsuite Impact : It is a tool that allows you to measure the return on investment of your social media strategies, which will allow you to know the real impact of your publications on your business.
• Hootsuite Ads : It is a tool that allows you to create and manage your ads on social networks, which will allow you to reach more users and increase the conversion of your advertising campaigns.
• Hootsuite Amplify : It is a tool that allows you to involve your employees in your social media strategies, which will allow you to increase the reach of your publications and improve the image of your brand.
• Hootsuite Insights Powered by Brandwatch : It is a tool that allows you to analyze the behavior of your followers, trends in your sector, and much more.

In short, Hootsuite is an essential tool for any business that wants to improve its social media presence and reach more potential customers. With its wide range of tools and functionalities, you will be able to schedule and post content on various social networks, analyze the performance of your posts, measure the participation of your audience, and much more. Plus, with Hootsuite Insights, Hootsuite Impact, Hootsuite Ads, Hootsuite Amplify, and Hootsuite Insights Powered by Brandwatch, you'll be able to gain deeper insights about your followers and improve your social media strategies for better results.

user guide

Here's a guide to getting started with Hootsuite:

1. Create a Hootsuite account : If you don't already have a Hootsuite account, create one by visiting the Hootsuite website and signing in with your Google or Facebook account.

2. Add your social media accounts : To add your social media accounts to Hootsuite, follow these steps:

• Click "Add Social Network" at the top of the page.
• Select the social network you want to add and follow the instructions to authorize access to Hootsuite.

3. Set up your flows : Once you've added your social media accounts, you can set up your flows in Hootsuite. Streams are columns that display different types of content, like scheduled posts, mentions, and more. To set up your flows, follow these steps:

• Click on the house icon at the top left of the page.
• Click "Add Stream" and select the type of stream you want to add.
• Customize the flow as needed and click "Save."

4. Schedule your posts – Hootsuite allows you to schedule posts for different social media accounts. To schedule a post, follow these steps:

• Click "Create" at the top of the page.
• Select the social media account you want to schedule the post for.
• Write the text of the post and add any necessary images or links.
• Select the date and time you want the post to go live and click "Schedule."

5. Analyze your statistics : Hootsuite provides detailed information about the performance of your social media posts. To access the statistics, follow the steps below:

• Click the "Analytics" tab at the top of the page.
• Select the social media account for which you want to see the statistics.
• Explore the different metrics and analytics available to get a better understanding of how your posts are performing.

canvas

Canva is a graphic design tool that allows you to create beautiful, custom images for your social media posts, advertisements, presentations, and many other formats. With Canva, you can:

• Create Custom Layouts : You can create custom layouts for your social media, blog posts, presentations, brochures, business cards, and more.
• Use design templates : You can use ready-made design templates, which will allow you to save time and get professional designs quickly and easily.
• Edit images : You can edit images, add effects, filters, and crop images, to create custom designs.
• Collaborate with other users : You can share your designs with other users, allowing you to collaborate as a team and get feedback and suggestions from other people.

In addition, Canva has a series of tools and functionalities that will allow you to improve your designs and obtain professional results:

• Images and Elements Library - Canva has a library of images and elements that you can use to create your designs, allowing you to achieve professional and personalized results.
• Integrations with other tools – Canva integrates with other digital marketing tools, such as Mailchimp, Hubspot, Hootsuite, among other tools.
• Social Media Layout – Canva offers pre-built social media templates, allowing you to create layouts to suit the requirements of each social network.
• Layout for print – Canva offers pre-made templates for print, allowing you to create layouts for brochures, business cards, and more.

In short, Canva is an essential tool for any business that wants to create high-quality graphics and designs quickly and easily. With its wide range of tools and features, you'll be able to create custom designs, use design templates, edit images, collaborate with other users, and much more. In addition, with its library of images and elements, its integrations with other digital marketing tools, its predefined templates for social networks and printing, you will be able to improve your designs and obtain professional results.

user guide

Here's a guide to getting started with Canva:

1. Sign up and create an account – The first thing you need to do is visit the Canva website (www.canva.com) and create a free account. You can sign up with your email address or Google or Facebook account.

2. Explore the interface – Once you're logged in, you'll be able to explore the Canva interface. You can see the predefined templates, design tools, fonts, images and elements that you can use.

3. Choose a template – Canva has a variety of pre-made templates that you can use to create designs. Choose the one that best suits your needs and tastes.

4. Customize the template – After selecting the template you want to use, it's time to customize it. You can change the text, add your images, modify colors and fonts, etc.

5. Add Elements and Resources – In Canva, you can also add elements like icons, shapes, lines, and more to enhance your design. Plus, you can use the search tools to find free and paid images, photos, and design resources.

6. Download or Share Your Design – Once you're done designing, you can download the file as an image, PDF, or GIF. You can also share your design directly on your social networks or send it by email.

7. Explore Advanced Features – Canva offers advanced features like animation tools, graphics, presentations, and collaborative editing. Explore these features to take your designs to the next level.

hubspot

Hubspot is an all-in-one marketing platform that allows you to manage your leads, automate your marketing campaigns, track customer behavior, and many other features. Among the most outstanding features of Hubspot, we find:

• Automate your marketing strategies : You can automate your email campaigns, your advertising campaigns, your social media campaigns, among other aspects, which will allow you to save time and increase your productivity.
• Manage your customer database : You can manage your customer database, add new customers, remove unwanted customers, segment your database according to their interests, among other data.
• Track your leads : You can track your leads, learn about their behavior on your website, send them personalized emails, and more.
• Know the performance of your marketing campaigns : You can know the performance of your marketing campaigns, the number of conversions, the return on investment, among other data.

In addition, Hubspot has a series of tools and functionalities that will allow you to obtain more detailed information about your clients and improve your marketing strategies:

• Hubspot CRM : It is a tool that allows you to manage your customer database, add new customers, remove unwanted customers, segment your database according to their interests, among other data.
• Hubspot Sales : It is a tool that allows you to track your potential customers, learn about their behavior on your website, send them personalized emails, among other aspects.
• Hubspot Marketing : It is a tool that allows you to create and manage your marketing campaigns, automating your email campaigns, your advertising campaigns, your social media campaigns, among other aspects.
• Hubspot Service : It is a tool that allows you to manage customer service, automating your responses to customers, managing your support tickets, among other aspects.
• Hubspot CMS : It is a tool that allows you to create and manage your website, optimizing its performance, improving the user experience, among other aspects.

In short, Hubspot is an essential tool for any business that wants to improve its online presence, optimize its marketing strategies, and increase its profitability. With its wide range of tools and functionalities, you will be able to automate your marketing strategies, manage your client database, follow up on your potential clients, know the performance of your marketing campaigns and much more. Plus, with Hubspot CRM, Hubspot Sales, Hubspot Marketing, Hubspot Service, and Hubspot CMS, you'll be able to get deeper insights about your customers and improve your marketing strategies for better results.

user guide

Here's a basic guide to getting started with Hubspot:

1. Create an account : To use Hubspot, the first thing you need to do is create an account on their website. You can sign up for free and choose the plan that best suits your needs.

2. Set your preferences : Once you've created your account, it's time to set your preferences. This includes adding your company information, such as your name and logo, and setting the personalization options you want for your account.

3. Import your contacts : Hubspot is a powerful tool for contact management. You can import your existing contacts via CSV file, so you can start managing them more efficiently.

4. Create a campaign : Once you've imported your contacts, it's time to create your first campaign. This can include creating emails, contact forms, landing pages, and more.

5. Start analyzing the results : One of the most valuable features of Hubspot is the ability to track and analyze your campaigns. You can measure the performance of your emails, landing pages, forms, and more to see what's working and what's not.

6. Use automation tools – Hubspot also offers a number of automation tools to help you save time and effort managing your campaigns. You can set up automated workflows for sending emails, qualifying leads, and more.

7. Get Involved in the Hubspot Community : Lastly, be sure to take advantage of the Hubspot community. There are a large number of resources available to users, including tutorials, blogs, discussion forums, and more. Participating in the community will help you get the most out of the Hubspot platform.

Google Ads

Google Ads is an online advertising tool that allows you to create and serve ads on the Google Network. You can target your ads by geographic location, age, interests, and many other variables. Among the most outstanding features of Google Ads, we find:

• Create custom ads : You can create custom ads for your products or services, using different ad formats such as text, image, video, among others.
• Define your target audience : You can define your target audience based on their geographic location, interests, age, gender, among other data.
• Set a budget : You can set a daily budget for your ads, which will allow you to control your ad spend.
• Analyze the performance of your ads : You can know the performance of your ads, the number of clicks, the conversion rate, the return on investment, among other data.

In addition, Google Ads has a series of tools and functionalities that will allow you to improve your online advertising strategies:

• Google Keyword Planner : It is a tool that allows you to know the most relevant keywords for your business, which will allow you to create more effective ads.
• Google Analytics : It is a tool that allows you to know the behavior of users on your website, which will allow you to improve your online advertising strategies.
• Google Ad Extensions : These are tools that allow you to add additional information to your ads, such as a phone number, a link to your website, among other data.
• Google Display Network : It is a network of websites and applications that allow you to show your ads to users, which will allow you to increase the reach of your advertising campaigns.

In short, Google Ads is an essential tool for any business that wants to improve its online presence and increase the visibility of its products or services. With its wide range of tools and features, you'll be able to create personalized ads, define your target audience, set a budget, analyze the performance of your ads, and much more. Plus, with Google Keyword Planner, Google Analytics, Google Ad Extensions, and Google Display Network, you'll be able to improve your online advertising strategies and get better results.

user guide

1. Create an account : The first thing you need to do is create a Google Ads account. You can do this on the Google Ads home page and follow the instructions.

2. Define your advertising objectives : Before creating your ads, you must consider your advertising objectives. For example, do you want to increase your sales, drive more traffic to your website, or simply increase your brand awareness? Knowing your advertising goals will help you create more effective campaigns.

3. Research your keywords : Keywords are essential for Google Ads ads. Research keywords that are relevant to your business and use tools like the Google Ads Keyword Planner to find additional ideas. You should choose keywords that are relevant to your business and that are used by your potential customers.

4. Create your ads : Once you've defined your advertising goals and keywords, it's time to create your ads. You can create different types of ads, including text ads, display ads, video ads, and more. Make sure your ads are clear, engaging, and contain relevant information.

5. Set your budget : One of the biggest benefits of Google Ads is that you can set your own budget and control your spending. Decide how much money you are willing to spend and set a daily budget.

6. Launch your campaigns : Once you've created your ads and set your budget, it's time to launch your campaigns. Make sure your ads are active and your keywords are set up correctly.

7. Track and analytics – Google Ads offers tracking and analytics tools so you can see how your ads are performing. You can see how your ads are performing, cost per click, and more. Use this information to adjust and improve your campaigns.

8. Optimize your campaigns : Finally, don't forget to optimize your campaigns. Make changes to your ads and keywords to improve their effectiveness. Experiment with different ad types and strategies to see what works best for your business.

hotjar

Hotjar is a user behavior analysis tool that allows you to find out how visitors to your website interact with your content, in order to optimize their experience. Among the most outstanding features of Hotjar, we find:

• Record user behavior : Hotjar records the behavior of users on your website, such as their mouse movements, clicks, scrolls, among other data.
• Analyze user behavior : Hotjar allows you to analyze the behavior of users on your website, which will allow you to identify usability problems, find opportunities for improvement, and much more.
• Get user feedback : Hotjar allows you to get user feedback about your website, which will allow you to get their opinions and suggestions for improvement.
• Carry out user tests : Hotjar allows you to carry out user tests, which will allow you to know the user experience on your website and optimize it to improve conversion.

In addition, Hotjar has a series of tools and functionalities that will allow you to obtain more detailed information about user behavior and improve the user experience on your website:

• Heat Maps – Hotjar allows you to create heat maps of your web pages, which will allow you to know the areas of your website that receive the most attention from users.
• Session recordings : Hotjar allows you to record user sessions on your website, which will allow you to know their mouse movements, clicks, scrolling, among other data.
• Surveys and Feedback – Hotjar allows you to get feedback from users about your website, which will allow you to know their opinions and suggestions for improvement.
• Conversion funnels : Hotjar allows you to create conversion funnels, which will allow you to know the conversion process of the users on your website.

In summary, Hotjar is an essential tool for any company that wants to improve the user experience on its website and increase conversion. With its wide range of tools and features, you'll be able to record and analyze user behavior on your website, get user feedback, perform user testing, and much more. In addition, with its heat maps, session recordings, surveys and comments, and conversion funnels, you will be able to obtain more detailed information about user behavior and improve the user experience on your website.

user guide

Here is a basic guide to getting started with Hotjar:

1. Create an account : The first thing you need to do is create an account on the Hotjar website. You can sign up for free and choose the plan that best suits your needs.

2. Add the tracking code : Once you've created your account, it's time to add the Hotjar tracking code to your website. This will allow you to collect information about how visitors interact with your website.

3. Set your preferences : Hotjar allows you to set your preferences to customize the tool according to your needs. You can set what kind of data you want to collect, set goals for your surveys, and more.

4. Create Polls and Quizzes : One of the most useful features of Hotjar is its survey and quiz tools. You can create custom surveys to collect feedback from your website visitors. Make sure you create relevant and useful questions.

5. Track Visitors – Hotjar allows you to see how visitors interact with your website. You can view screen recordings to see exactly what visitors are doing, as well as heat maps to see which areas of your website get the most clicks.

6. Analyze the results : Once you have collected data about your visitors, it is time to analyze the results. Hotjar offers analytics tools so you can see how your visitors behave, how they interact with your website and more.

7. Optimize your website : Use the data you collected with Hotjar to optimize your website. Make changes to the design or navigation to improve the user experience and increase the conversion rate.

ahrefs

Ahrefs is an SEO analysis tool that allows you to learn the keywords your competitors are using, analyze their backlink profile, and track your positions in search results. With Ahrefs, you can:

• Analyze the performance of your website : You can know the performance of your website in search engines, organic traffic, the keywords for which your website is positioned, among other data.
• Research your competitors : You can research your competitors, find out their keyword strategy, their backlink strategy, among other data.
• Carry out keyword research : You can carry out keyword research, find out the difficulty to position a keyword, the search volume, among other data.
• Track your backlinks : You can track your backlinks, know the link profile of your website, among other data.

In addition, Ahrefs has a series of tools and functionalities that will allow you to obtain more detailed information about your website and improve your SEO strategy:

• Site Audit : It is a tool that allows you to carry out audits of your website, find out about technical errors, broken links, among other aspects.
• Content Explorer : It is a tool that allows you to search for relevant content for your business, know its performance in social networks, organic traffic, among other data.
• Ahrefs Rank : It is a tool that allows you to know the popularity of your website based on its backlink profile.

In short, Ahrefs is an essential tool for any company that wants to improve their SEO strategy and get better results in search engines. With its wide range of tools and features, you'll be able to analyze your website's performance, research your competitors, conduct keyword research, track your backlinks, and much more. Plus, with Site Audit, Content Explorer, and Ahrefs Rank, you'll be able to get more detailed information about your website and improve your SEO strategy for better results.

user guide

Here's a basic guide to getting started with Ahrefs:

1. Create an account : The first thing you need to do is create an account on the Ahrefs website. You can sign up for free and choose the plan that best suits your needs.

2. Add your website : Once you've created your account, it's time to add your website to Ahrefs. This will allow you to analyze the performance of your website and obtain information about your competition.

3. Conduct a website audit : The website audit is a key Ahrefs tool. Use this tool to analyze the performance of your website and find technical errors that may be affecting your search engine rankings.

4. Research your keywords : Keywords are essential for search engine rankings. Use the Ahrefs keyword research tool to find relevant keywords for your business and understand the search volume and competition.

5. Analyze your competition : Ahrefs allows you to analyze your competitors to better understand their marketing strategy and search engine rankings. You can analyze their keywords, backlinks, and more to gain valuable insight into their strategies.

6. Use the backlink tool : Backlinks are essential for search engine positioning. Use the Ahrefs backlink tool to analyze your own backlinks and find new backlink opportunities.

7. Track Your Results – Ahrefs allows you to track your results and analyze your progress over time. Use this information to adjust and improve your marketing and SEO strategy.

Buffer

Buffer is a social media management tool that allows you to schedule and post content to multiple social networks at once, as well as analyze the performance of your posts. With Buffer, you can:

• Schedule Posts : You can schedule your posts on different social networks, which will allow you to save time and plan your posts in advance.
• Post to multiple social networks : You can publish your posts to multiple social networks at the same time, which will allow you to increase the visibility of your posts and reach a larger audience.
• Analyze the performance of your publications : You can know the performance of your publications, the number of impressions, the number of clicks, the engagement, among other data.
• Collaborate as a team : You can collaborate as a team in the management of your social networks, which will allow you to improve your social network strategy and obtain better results.

In addition, Buffer has a series of tools and functionalities that will allow you to improve your social media strategy and obtain better results:

• Reusable Posts : You can reuse your posts, which will save you time and increase the visibility of your posts.
• Buffer Reply : It is a tool that allows you to manage your interactions on social networks, which will allow you to respond quickly to your followers and improve your brand image.
• Advanced analysis : Buffer offers an advanced analysis of your publications, which will allow you to know the performance of your publications at different times, days of the week, among other aspects.
• Integrations with other tools : Buffer integrates with other digital marketing tools, such as Google Analytics, Canva, among other tools.

In short, Buffer is an essential tool for any business that wants to improve its social media presence and get better results. With its wide range of tools and functionalities, you will be able to schedule your posts, post on several social networks at the same time, analyze the performance of your posts, collaborate as a team, and much more. Plus, with its reusable posts, Buffer Reply, advanced analytics, and integrations with other tools, you'll be able to improve your social media strategy and get better results from your online presence.

user guide

Here's a basic guide to getting started with Buffer:

1. Create an account : The first thing you need to do is create an account on the Buffer website. You can sign up for free and choose the plan that best suits your needs.

2. Connect your social media profiles : Once you've created your account, it's time to connect your social media profiles to Buffer. You can connect accounts from Twitter, Facebook, Instagram, LinkedIn and more.

3. Create a Posting Schedule : Buffer's post scheduling tool allows you to create a posting schedule for your social media profiles. You can set the frequency and timing of posts on each profile.

4. Create and schedule your posts : Use Buffer's post creation tool to create and schedule your social media posts. You can schedule posts for the future and reschedule existing posts.

5. Track your posts : Buffer's analytics tool allows you to track your posts and analyze their performance. Use this information to adjust and improve your social media strategy.

6. Take advantage of collaboration features : Buffer offers collaboration features so you can work with your team on managing your social media profiles. You can add other users and set access permissions.

7. Learn with Buffer's resources - Buffer offers a wealth of resources, such as guides and tutorials, to help you get the most out of the tool. Be sure to take advantage of these resources to improve your skills and knowledge.

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