Guide to the best digital marketing tools | Part 2

Yoast SEO

Yoast SEO is an SEO plugin for WordPress that allows you to optimize your content for search engines, generating recommendations to improve your ranking in search results. With Yoast SEO, you can:

Optimize your posts and pages for search engines – Yoast SEO allows you to optimize your posts and pages for search engines, making sure that your content is easily understandable by search engines and is optimized for the right keywords.
Analyze content – Yoast SEO gives you a preview of how your content will look in search results, allowing you to adjust the title and description to make it more appealing to users.
Set the right keywords – Yoast SEO helps you identify the right keywords for your posts and pages, which will allow you to increase your organic traffic.
Evaluate Readability – Yoast SEO allows you to evaluate the readability of your content, which will allow you to optimize your content so that it is easy for users to read and understand.

In addition, Yoast SEO has a series of tools and functionalities that will allow you to improve your SEO strategy and obtain better results:

Integration with Google Search Console – Yoast SEO integrates with Google Search Console, which will allow you to know how your website is performing in Google search results.
Keyword Density Analysis – Yoast SEO allows you to analyze the keyword density in your posts and pages, which will allow you to make sure that you are not using too many keywords in your content.
Internal and external link analysis – Yoast SEO allows you to analyze internal and external links in your posts and pages, which will allow you to improve your link strategy and increase your visibility in search engines.

In short, Yoast SEO is an essential tool for any business that wants to improve their online presence and get better search engine results. With its wide range of tools and features, you'll be able to optimize your posts and pages for search engines, analyze content, set the right keywords, assess readability, and much more. In addition, with its integration with Google Search Console, analysis of keyword density and analysis of internal and external links, you will be able to improve your SEO strategy and obtain better results in your online presence.

user guide

Here is a basic guide to getting started with Yoast SEO:

1. Install the plugin : The first thing you need to do is install the Yoast SEO plugin on your website. You can do this through the WordPress admin panel.

2. Configure the basic options : Once you have installed the plugin, it is time to configure the basic options. This includes setting your metadata titles and descriptions, defining the content type, and setting your indexing options.

3. Optimize your pages and posts : Use the Yoast SEO analysis tool to optimize your pages and posts. This includes analyzing readability, keyword optimization, and more.

4. Analyze your internal links : Yoast SEO's internal linking tool allows you to analyze your internal links and find new internal linking opportunities to improve the structure of your website.

5. Track your results – Yoast SEO allows you to track your results and analyze your progress over time. Use this information to adjust and improve your SEO strategy.

6. Use the advanced features – Yoast SEO also offers advanced features for more experienced users, such as sitemap management, Google Search Console integration, and more.

7. Learn with Yoast SEO Resources – Yoast SEO offers a wealth of resources like guides and tutorials to help you get the most out of the plugin. Be sure to take advantage of these resources to improve your skills and knowledge.

Google Search Console

Google Search Console is a free tool from Google that allows you to know how your website performs in search results, identify errors and improve the visibility of your content. With Google Search Console, you can:

Verify ownership of your website : You can verify ownership of your website in order to access the tools and functionality of Google Search Console.
Know the performance of your website : You can know the performance of your website in Google search results, the number of impressions, clicks, the click-through rate, among other data.
Analyze the visibility of your pages : You can analyze the visibility of your pages in Google search results, which will allow you to identify problems and opportunities for improvement.
Submit your website's sitemap : You can submit your website's sitemap to Google, which will allow you to optimize the indexing of your pages in Google's search results.

In addition, Google Search Console has a series of tools and functionalities that will allow you to improve your SEO strategy and obtain better results:

Error identification : Google Search Console allows you to identify errors on your website, such as URL errors, indexing problems, among other aspects.
Website speed improvement : Google Search Console allows you to know the loading speed of your website, which will allow you to improve the user experience and the positioning in Google search results.
Keyword Research – Google Search Console allows you to learn the keywords for which your website appears in Google search results, allowing you to optimize your keyword strategy.

In short, Google Search Console is an essential tool for any business that wants to improve its online presence and get better results on Google search engines. With its wide range of tools and functionalities, you will be able to verify the ownership of your website, know how your website performs in Google search results, analyze the visibility of your pages, submit your website sitemap and much more. . Plus, with its error identification, website speed improvement, and keyword research, you'll be able to improve your SEO strategy and get better results from your online presence.

user guide

Here's a basic guide to getting started with Google Search Console:

1. Create an account – The first thing you need to do is create an account on the Google Search Console website. You can create an account for free with your Google account.

2. Add your website : Once you've created your account, it's time to add your website to Google Search Console. This will allow you to analyze the performance of your website in Google search results.

3. Verify ownership of your website : To add your website to Google Search Console, you need to verify that you are the owner of the website. You can do this through several options, such as adding a verification code in the header section of your website or verifying using Google Analytics.

4. Analyze search performance : Google Search Console's search performance analysis tool allows you to analyze how your website performs in Google search results. You can see your impressions, clicks, click-through rate, and more.

5. Optimize your pages : Use Google Search Console's URL inspection tool to optimize your pages and fix errors on your pages. You can also see which pages have problems and resolve them.

6. Set your indexing preferences – Google Search Console allows you to control how Google indexes and displays your website in search results. Set your indexing preferences to make sure Google is indexing the correct pages.

7. Use the Links Tool : Google Search Console's Links Tool allows you to analyze the incoming links to your website and see which websites are linking to your site. Use this information to improve your linking strategies.

8. Track your results – Google Search Console allows you to track your results and analyze your progress over time. Use this information to adjust and improve your SEO strategy.

9. Learn with Google Search Console resources – Google Search Console offers a wealth of resources, such as guides and tutorials, to help you get the most out of the tool. Be sure to take advantage of these resources to improve your skills and knowledge.

Sprout Social

Sprout Social is a social media management platform that allows you to schedule and post content, analyze your post performance, measure audience engagement, and much more. With Sprout Social, you can:

Schedule Posts : You can schedule your posts on different social networks, which will allow you to save time and plan your posts in advance.
Post to multiple social networks : You can publish your posts to multiple social networks at the same time, which will allow you to increase the visibility of your posts and reach a larger audience.
Analyze the performance of your publications : You can know the performance of your publications, the number of impressions, the number of clicks, the engagement, among other data.
Monitor mentions and messages : You can monitor mentions and messages on different social networks, which will allow you to quickly respond to your followers and improve your brand image.

In addition, Sprout Social has a series of tools and functionalities that will allow you to improve your social media strategy and obtain better results:

Reusable Posts : You can reuse your posts, which will save you time and increase the visibility of your posts.
Advanced analytics : Sprout Social offers advanced analytics of your posts, which will allow you to know how your posts are performing at different times, days of the week, among other aspects.
Integrations with other tools : Sprout Social integrates with other digital marketing tools, such as Google Analytics, Canva, among other tools.

In short, Sprout Social is an essential tool for any business that wants to improve its social media presence and get better results. With its wide range of tools and functionalities, you will be able to schedule your posts, post on several social networks at the same time, analyze the performance of your posts, monitor mentions and messages, and much more. Plus, with its reusable posts, advanced analytics, and integrations with other tools, you'll be able to improve your social media strategy and get better results from your online presence.

user guide

Here's a basic guide to getting started with Sprout Social:

1. Create an account : The first thing you need to do is create an account on the Sprout Social website. You can sign up for a free trial and choose the plan that best suits your needs.

2. Connect your social media profiles : Once you've created your account, it's time to connect your social media profiles to Sprout Social. You can connect accounts from Twitter, Facebook, Instagram, LinkedIn and more.

3. Create and schedule your posts : Use Sprout Social's post creation tool to create and schedule your social media posts. You can schedule posts for the future and reschedule existing posts.

4. Analyze your posts and statistics : Sprout Social's analytics tool allows you to analyze your social media posts and statistics. Use this information to adjust and improve your social media strategy.

5. Use collaboration features – Sprout Social offers collaboration features so you can work with your team on managing your social media profiles. You can add other users and set access permissions.

6. Take advantage of customer service features – Sprout Social also offers customer service features, such as ticket management and task assignment, to help you manage customer interactions on social media.

7. Use the social listening tool : Sprout Social's social listening tool allows you to monitor conversations about your brand on social media and analyze brand perception.

8. Learn with Sprout Social Resources – Sprout Social offers a wealth of resources, like guides and tutorials, to help you get the most out of the tool. Be sure to take advantage of these resources to improve your skills and knowledge.

buzzsumo

Buzzsumo is a content analysis tool that allows you to discover the most popular content in your industry, analyze the performance of your competitors and generate ideas for your own content strategies. With Buzzsumo, you can:

Finding viral content : You can find the most popular content on different social networks, which will allow you to identify trends and improve your content strategy.
Identify influencers : You can identify influencers who can help you promote your content, allowing you to increase the visibility of your posts and reach a larger audience.
Carry out keyword research : You can carry out keyword research, find out the related keywords, the difficulty of ranking for a keyword, among other data.
Analyze the performance of your competition : You can analyze the performance of your competition's content, know the keywords for which they are positioned, their backlink strategy, among other aspects.

In addition, Buzzsumo has a series of tools and functionalities that will allow you to improve your content strategy and obtain better results:

Content Alerts – You can set up content alerts, which will allow you to receive notifications when content relevant to your business is posted.
Backlink analysis : Buzzsumo allows you to analyze the backlinks of your website and those of your competition, which will allow you to improve your link strategy and increase your visibility in search engines.
Integration with other tools : Buzzsumo integrates with other digital marketing tools, such as Google Analytics, Canva, among other tools.

In summary, Buzzsumo is an essential tool for any company that wants to improve its content strategy and obtain better results on social networks and search engines. With its wide range of tools and features, you'll be able to find viral content, identify influencers, conduct keyword research, analyze your competition's performance, and much more. In addition, with its content alerts, backlink analysis and integrations with other tools, you will be able to improve your content strategy and obtain better results in your online presence.

user guide

Here's a basic guide to getting started with Buzzsumo:

1. Create an account : The first thing you need to do is create an account on the Buzzsumo website. You can sign up for a free trial and choose the plan that best suits your needs.

2. Search for content : Use the Buzzsumo search tool to find popular and relevant content in your industry. You can search by keyword, domain or topic.

3. Analyze content : Buzzsumo allows you to analyze the performance of content on social networks and the reach they have had. This allows you to see what content is popular and what formats are doing well in your industry.

4. Track content – Use the Buzzsumo tracking tool to receive email updates on relevant and popular content in your industry. You can also create alerts to receive notifications when relevant content is published.

5. Find influencers : Use Buzzsumo's influencer search tool to find relevant influencers in your industry. You can see what content they have shared and what their reach has been.

6. Use the domain comparison tool : Buzzsumo's domain comparison tool allows you to compare the performance of different domains on social networks. This allows you to analyze your competitors and see what content is working well for them.

7. Learn with Buzzsumo Resources – Buzzsumo offers a wealth of resources, such as guides and tutorials, to help you get the most out of the tool. Be sure to take advantage of these resources to improve your skills and knowledge.

Unbounce

Unbounce is a landing page creation platform that allows you to create custom landing pages for your marketing campaigns, with attractive designs and highly optimized for conversion. With Unbounce, you can:

Create custom landing pages : You can create custom landing pages for your digital marketing campaigns, which will allow you to increase conversion and improve the performance of your campaigns.
Use customizable templates – You can use customizable templates to create your landing pages, which will save you time and create attractive and effective landing pages.
Perform A/B tests : You can A/B test your landing pages, which will allow you to find out which version works best and optimize your landing pages for better results.
Integrate with other tools : Unbounce integrates with other digital marketing tools, such as Google Analytics, Salesforce, among other tools.

In addition, Unbounce has a series of tools and functionalities that will allow you to improve your digital marketing strategy and obtain better results:

Data analysis : Unbounce allows you to analyze the data of your landing pages, know the performance of your campaigns, the conversion rate, among other data.
Dynamic Personalization – Unbounce allows you to dynamically customize your landing pages based on the information you have from the user, which will allow you to increase conversion.
Integration with marketing automation tools : Unbounce integrates with marketing automation tools, such as Marketo, Pardot, among other tools.

In short, Unbounce is an essential tool for any company that wants to improve their digital marketing strategy and get better results from their campaigns. With its wide range of tools and features, you'll be able to create custom landing pages, use customizable templates, perform A/B testing, integrate with other tools, and much more. In addition, with its data analysis, dynamic personalization and integration with marketing automation tools, you will be able to improve your digital marketing strategy and obtain better results in your online presence.

user guide

Here's a basic guide to getting started with Unbounce:

1. Create an account : The first thing you need to do is create an account on the Unbounce website. You can sign up for a free trial and choose the plan that best suits your needs.

2. Create a landing page : Use Unbounce's landing page builder tool to create an effective landing page. You can choose a pre-designed template or create your own page from scratch.

3. Customize your landing page : Once you've created your landing page, it's time to customize it. Use Unbounce's editing tool to adjust the layout, add elements, and customize your copy.

4. Publish your landing page : Once you are done customizing your landing page, it is time to publish it online. You can integrate your landing page with your website or host it on Unbounce.

5. A/B Test : Unbounce's A/B testing tool allows you to test different variants of your landing page to see which one performs best. Use this tool to optimize your landing page and improve its performance.

6. Analyze your results : Use the Unbounce analytics tool to analyze the performance of your landing page. You can see how many visits your landing page has had, how many conversions it has generated and more.

7. Integrate with other tools – Unbounce integrates with many other marketing tools, like Google Analytics and Salesforce. Use these integrations to improve your marketing strategy and get more information about your potential customers.

8. Learn with Unbounce Resources – Unbounce offers a wealth of resources like guides and tutorials to help you get the most out of the tool. Be sure to take advantage of these resources to improve your skills and knowledge.

Adobe Creative Suite

Adobe Creative Suite is a set of graphic design and video editing tools that allow you to create high-quality content for your marketing strategies. With Adobe Creative Suite, you can:

Create graphic designs : You can create graphic designs for different purposes, such as logos, advertising, printed material, among other aspects.
Edit photos and videos : You can edit photos and videos professionally, which will allow you to improve the quality of your visual content.
Create animations and animated graphics : You can create animations and animated graphics for your videos or presentations, which will allow you to add an interactive and engaging element to your content.
Create web designs : You can create web designs easily and quickly, which will allow you to create high-quality web pages.

Adobe Creative Suite has a wide range of tools and functionalities that will allow you to improve the quality of your visual and multimedia content:

Photoshop : Photo and graphics editing tool.
Illustrator : Vector graphic design tool.
InDesign : Editorial design tool for print and digital.
Premiere Pro : Video editing tool.
After Effects : Animation tool and motion graphics.
Dreamweaver : Web design and website development tool.

In addition, Adobe Creative Suite integrates with other digital marketing tools, such as WordPress, Google Drive, among other tools.

In short, Adobe Creative Suite is an essential tool for any business that wants to create high-quality visual and multimedia content. With its wide range of tools and functionalities, you will be able to create graphic designs, edit photos and videos, create animations and animated graphics, create web designs and much more. In addition, with its integration with other digital marketing tools, you will be able to improve your digital marketing strategy and obtain better results in your online presence.

user guide

Here's a basic guide to getting started with Adobe Creative Suite:

1. Download and install the software : The first thing you need to do is download and install the Adobe Creative Suite software on your computer. You can download the software from the Adobe website.

2. Familiarize yourself with the interface : Once you have installed the software, it is time to familiarize yourself with the interface. Take the time to explore the different tools and features so that you can use them effectively.

3. Create a project : Use Adobe Creative Suite software to create your first project. You can create a project from scratch or use a pre-built template to save time.

4. Use design tools – Adobe Creative Suite offers a host of design tools to help you create graphics, layouts, and other visual elements. Use these tools to create effective and attractive designs.

5. Use Photo Editing Tools – Adobe Creative Suite also offers photo editing tools, such as Photoshop. Use these tools to enhance your photos and create eye-catching images.

6. Use video editing tools : If you need to edit videos, Adobe Creative Suite also offers video editing tools, such as Premiere Pro. Use these tools to create engaging and effective videos.

7. Track your projects : Use Adobe Creative Suite's project tracking tools to track your projects and make sure they're on track.

Learn with Adobe Creative Suite resources: Adobe Creative Suite offers a wealth of resources, such as guides and tutorials, to help you get the most out of the software. Be sure to take advantage of these resources to improve your skills and knowledge.

Zapier

Zapier is a task automation tool that allows you to connect different applications and services to automate tasks and processes in your company. With Zapier, you can:

Connect applications : You can connect different applications and services, which will allow you to automate tasks and processes in different digital marketing tools.
Create automated workflows : You can create automated workflows, which will allow you to save time and improve the efficiency of your work processes.
Automate repetitive tasks : You can automate repetitive tasks, such as sending emails, creating tasks, updating information in different tools, among other aspects.
Analyze data and generate reports : You can analyze data and generate reports in different tools, which will allow you to obtain a clearer and more detailed vision of the performance of your digital marketing campaigns.

In addition, Zapier has a series of tools and functionalities that will allow you to improve your digital marketing strategy and obtain better results:

Integration with different tools : Zapier integrates with more than 2,000 applications and services, which will allow you to connect different digital marketing tools and automate tasks on different platforms.
Advanced Automation – Zapier offers advanced automation, allowing you to create complex workflows customized for your specific needs.
Support and Resources – Zapier offers online support and resources, such as tutorials, documentation, discussion forums, among other resources.

In short, Zapier is an essential tool for any company that wants to improve its efficiency and productivity in digital marketing. With its wide range of tools and functionalities, you will be able to connect applications, create automated workflows, automate repetitive tasks, analyze data and generate reports. In addition, with its integration with different tools, advanced automation and support and resources, you will be able to improve your digital marketing strategy and obtain better results in your online presence.

user guide

Here's a guide to getting started with Zapier:

1. Sign up for Zapier : The first thing you need to do is sign up on the Zapier website. You can use your Google account or create a new account with your email.

2. Browse the app – Once you're logged in, browse the platform to find the apps you want to integrate. There are over 3,000 apps available on Zapier, so chances are you'll find the app you need.

3. Create a zap : Once you've found the apps you want to integrate, you can create a "zap". A zap is an automation that connects two apps to perform a specific task. For example, you can create a zap to send a thank you email to new subscribers to your newsletter.

4. Set up your zap : After creating your zap, you will need to set it up. This involves setting the conditions and actions you want to be performed when the zap is triggered. For example, in the zap above, you would set the action "send a thank you email" when the condition "new subscriber" is met.

5. Test your zap : Once you've set up your zap, it's important that you test it to make sure it's working properly. Zapier will allow you to run tests to make sure your zap is working properly before activating it.

6. Activate your zap : Finally, activate your zap to start working. Once activated, your zap will run automatically whenever the set condition is met.

7. Adjust your zap : If something doesn't work as you expected, don't worry. You can adjust your zap at any time to suit your specific needs and requirements.

Crazy Egg

Crazy Egg is a user behavior analysis tool that allows you to find out how your website visitors interact with your content, in order to optimize their experience. With Crazy Egg, you can:

Visualize user behavior : You can see how users interact with your website through heat maps, scroll maps, and other visual reports.
Analyze the performance of the pages : You can analyze the performance of the pages of your website, find out the pages with the highest engagement, the pages with high abandonment rates, among other aspects.
Identify areas for improvement : You can identify areas for improvement on your website, such as navigation problems, buttons that don't work, usability problems, among other aspects.
Perform A/B tests : You can perform A/B tests to find out which variant of a page works best and optimize your pages for better results.

In addition, Crazy Egg has a series of tools and functionalities that will allow you to improve the user experience and obtain better results on your website:

Click Tracking – Crazy Egg allows you to track clicks on your website, allowing you to learn which areas of your site are most popular and optimize your content strategy.
User Session Recordings – Crazy Egg allows you to record user sessions on your website, allowing you to see how users interact with your site in real time.
Integration with other tools – Crazy Egg integrates with other digital marketing tools, such as Google Analytics, Shopify, among other tools.

In short, Crazy Egg is an essential tool for any business that wants to improve the user experience on their website and get better results. With its wide range of tools and features, you'll be able to visualize user behavior, analyze page performance, identify areas for improvement, perform A/B tests, and much more. In addition, with its click tracking, user session recordings and integration with other tools, you will be able to improve your digital marketing strategy and obtain better results in your online presence.

user guide

Here is a guide to getting started with Crazy Egg:

1. Sign up for Crazy Egg : The first thing you need to do is sign up on the Crazy Egg website. You can choose between different pricing plans according to your needs.

2. Install the tracking code : Once you have created a Crazy Egg account, you will need to install a tracking code on your website. This code will allow Crazy Egg to collect data about how users interact with your website.

3. Create a heat map : After installing the tracking code, you can create a heat map. A heat map shows you the areas of your website that receive the most attention from users. To create a heatmap, you will need to specify the page you want to analyze and select the type of heatmap you want to generate.

4. Analyze the data : Once you have generated a heat map, you will be able to analyze the data that Crazy Egg has collected. The data will allow you to understand how users interact with your website, which parts of the website are the most popular, and how you can improve the user experience.

5. Test different settings – Crazy Egg allows you to customize the settings of your heatmaps, allowing you to analyze different aspects of your website. For example, you can analyze how users interact with different page elements, such as buttons, links, images, etc.

6. Create A/B Tests – Crazy Egg also allows you to create A/B tests to test different versions of your website. A/B testing allows you to experiment with different layouts and configurations to find the best fit for your website.

7. Use reports – Crazy Egg also provides you with detailed reports on how users interact with your website. These reports allow you to see the data in a more detailed way and help you make informed decisions about how to improve the user experience.

Conclusion

There are numerous digital marketing tools that can help businesses improve their online presence and get better results from their marketing campaigns. From analytics and tracking tools to graphic design and automation tools, these tools offer a wide range of functionality to improve the effectiveness and efficiency of digital marketing strategies.

Google Analytics, SEMRush, and Google Ads are essential tools for data tracking and analysis, while Hootsuite, Buffer, and Sprout Social are social media management tools that allow you to manage and schedule posts across different social media platforms. In addition, tools such as Mailchimp, Unbounce and Crazy Egg allow the automation of tasks and processes to improve the user experience and optimize the results of digital marketing campaigns.

There are also graphic and multimedia design tools, such as Canva and Adobe Creative Suite, that allow you to create high-quality visual and multimedia content. And finally, tools like Hubspot, Ahrefs, and Buzzsumo offer a wide range of tools and functionality to improve your digital marketing strategy and get better results.

In short, each tool has a unique set of functionality that can help businesses achieve their digital marketing goals more effectively and efficiently. By choosing the right tools for your business, companies can improve their online presence, increase engagement with their audience, and get better results from their marketing campaigns.