Die Biographie einer Marke. Aufstieg und Fall der HB: Unter besonderer Berücksichtigung des werbewirksamen HB-Männchens
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Unternehmenskommunikation und Markenkommunikation bei Puma
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Die Marke Nivea und Kondome - eine PR-Strategie zur erfolgreichen Markendehnung
Grin Verlag (9783638701372)
Die Macht der Marke: Werbung im sozialen Kontext
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Shoplifter!: New Retail Architecture and Brand Spaces
Die Gestalten Verlag GmbH & Co. KG / Gestalten (9783899559415 / 50291178)
Twist: How Fresh Perspectives Build Breakthrough Brands
Panoma Press (9781784520847)
Wirkeffekte der Markenglaubwürdigkeit
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Marketing Mastery: The Ultimate Guide To Internet & Content Marketing. Drive Demand, Build a Brand, Maximize Traffic, Earn Passive Income and Sell Almost Anything
Thomas William Swain (9781913397104) | Content Marketing, Marketing Mastery, And Sell
Wherever You Are In The World You Are An Inventor: Liam Birkett
(9781365053696) | You are, Wherever You Are, Liam Birkett
Internet Marketing: Grow Your Business, Build a Brand, Make Money Online and Sell Almost Anything!
Fortune Publishing (9781913397241)
Kulturbranding IV: Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
Leipziger Uni-Vlg (9783865839169) | Kulturbranding IV
How to Create a Trade Mark, Protect it and Build your Brand
(9781365053719) | Liam Birkett, Build your Brand
BYOB8: An 8 Day Crash Course on Business Education
Mynd Matters Publishing (9781948145596)
Punk Marketing: Get Off Your Ass and Join the Revolution
Harper Business (9780061151118) | Punk Marketing
Buyology: Truth and Lies About Why We Buy
Random House LCC US (9780385523899 / new18-05-032016-b0007776)
First Things First!: New Branding and Design for New Businesses
Die Gestalten Verlag / Gestalten (9783899556711 / 44964821)
Erfolgsstrategien im Handwerk: Wie Unternehmer die Zukunft gewinnbringend gestalten
Holzmann Medien (9783778309872)
The Dark Net: Inside the Digital Underworld
Melville House (9781612195216) | The Dark Net
Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen
Brand: Morgan James Publishing (9781614482727) | Small Business, Billion-Dollar Branding
Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success
Compass Press LLC (9780996661300 / 25332473) | Beyond Your Logo
What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped
Currency (9780812932034) | What Were They
Trust Funnel: Leverage Today's Online Currency to Grab Attention, Drive and Convert Traffic, and Live a Fabulous Wealthy Life
Morgan James Publishing (9781630472979) | Trust Funnel
Business Branding for the Non-Designer: A Simple Guide to Brand Your Business Like a Pro
Fresh Dezigns (9780998316703)
Power Brands: Measuring, Making, and Managing Brand Success
Wiley VCH Verlag GmbH / Wiley-VCH (9783527507818 / illustrations) | Perrey Power Brands, Power Brands
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Holzmann Medien (9783778314739) | Begehrten Arbeitgebermarke
Factors for Marketing Excellence: On the Marketing of the Brand "Nespresso"
Books On Demand (9783668904897 / 9783668904897) | Factors for Marketing, The Marketing
Human Resource Marketing. From Job Advertising to Employer Branding
Books On Demand (9783668051447 / 9783668051447)
Verpackung und Packungsgestaltung als Marketinginstrument
Books On Demand (9783640649136 / 9783640649136)
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