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The competitiveness of the Hungarian pálinka: The past, the present and the future

The competitiveness of the Hungarian pálinka: The past, the present and the future

LAP Lambert Academic Publishing (9783838347363)

Loyalty to Product Variants

Loyalty to Product Variants

LAP Lambert Academic Publishing (9783838346465)

Green Marketing Perceptions and Opinions: An Online Comparative Company Case Study of Communication Strategies

Green Marketing Perceptions and Opinions: An Online Comparative Company Case Study of Communication Strategies

LAP Lambert Academic Publishing (9783838345666) | Green Marketing

Recreation Marketing

Recreation Marketing

LAP Lambert Academic Publishing (9783838344683)

A New Direction: Strategic Marketing in Small Businesses Case; Big Agenda Coaching

A New Direction: Strategic Marketing in Small Businesses Case; Big Agenda Coaching

LAP Lambert Academic Publishing (9783838338996)

Branding Finland on the Internet: Images and Stereotypes in Finland''s Tourism Marketing

Branding Finland on the Internet: Images and Stereotypes in Finland''s Tourism Marketing

LAP Lambert Academic Publishing (9783838336398) | Branding Finland

SIMULATION MODELING AND BENEFIT-COST ANALYSIS FOR TECHNOLOGY ADOPTION: ON PUERTO RICO-UNITED STATES TOMATO SUPPLY CHAIN

SIMULATION MODELING AND BENEFIT-COST ANALYSIS FOR TECHNOLOGY ADOPTION: ON PUERTO RICO-UNITED STATES TOMATO SUPPLY CHAIN

LAP Lambert Academic Publishing (9783838336350) | Simulation modeling and

A study of service quality of stockbrokers in Mauritius: A multi- expectations framework

A study of service quality of stockbrokers in Mauritius: A multi- expectations framework

LAP Lambert Academic Publishing (9783838334394)

Market Orientation of Hotels and Travel Services in China: Market Orientation of Hotels and Travel Services in China

Market Orientation of Hotels and Travel Services in China: Market Orientation of Hotels and Travel Services in China

LAP Lambert Academic Publishing (9783838333922)

Proactive Market Orientation in U.S. Medical Manufacturing Industry: Do medical manufacturers with high market orientation perform better financially and produce more innovative products?

Proactive Market Orientation in U.S. Medical Manufacturing Industry: Do medical manufacturers with high market orientation perform better financially and produce more innovative products?

LAP Lambert Academic Publishing (9783838330280) | More innovative

Effects of Return Commission: on Customer Satisfaction, Loyalty and Corporate Image

Effects of Return Commission: on Customer Satisfaction, Loyalty and Corporate Image

LAP Lambert Academic Publishing (9783838329741) | Effects of

Internal Marketing: An Integrated Holistic Model Proposition Using Mixed Methodology

Internal Marketing: An Integrated Holistic Model Proposition Using Mixed Methodology

LAP Lambert Academic Publishing (9783838328775) | Internal Marketing

Marketing Edge: Analyzing competition helps an organization discover its weaknesses, identify opportunities for and environment threats

Marketing Edge: Analyzing competition helps an organization discover its weaknesses, identify opportunities for and environment threats

LAP Lambert Academic Publishing (9783838327273) | Marketing Edge

Realities of CRM in Multinational Corporation: CRM, Relationship Marketing, CRM System, eBusiness application

Realities of CRM in Multinational Corporation: CRM, Relationship Marketing, CRM System, eBusiness application

LAP Lambert Academic Publishing (9783838327242)

Perceived Service Quality in Indonesia University Settings: The effect of service Cues on Perceived Serviced Quality on Value, Satisfaction and Word of Mouth Recommendations

Perceived Service Quality in Indonesia University Settings: The effect of service Cues on Perceived Serviced Quality on Value, Satisfaction and Word of Mouth Recommendations

LAP Lambert Academic Publishing (9783838326719) | On Perceived, Quality on

Customer Satisfaction in Local Government: Evidence from the Restructuring of the City of Perth

Customer Satisfaction in Local Government: Evidence from the Restructuring of the City of Perth

LAP Lambert Academic Publishing (9783838325811)

Impact of New Advertising Formats on Interactive Digital Television: Advertiser and Consumer Perspectives

Impact of New Advertising Formats on Interactive Digital Television: Advertiser and Consumer Perspectives

LAP Lambert Academic Publishing (9783838325750) | Impact of

The Web Ad Schema and Grammatical Analysis for Web Advertising Sites: Using Grammatical Analysis to Identify the Consumer Characteristics of Visitors to Web Advertising Sites

The Web Ad Schema and Grammatical Analysis for Web Advertising Sites: Using Grammatical Analysis to Identify the Consumer Characteristics of Visitors to Web Advertising Sites

LAP Lambert Academic Publishing (9783838324661)

Effects of a virual human agent on consumer persuasion: the mediating role of presence

Effects of a virual human agent on consumer persuasion: the mediating role of presence

LAP Lambert Academic Publishing (9783838323671) | Effects of

A phenomenological perspective on the work of the marketing manager: An analysis of the process of strategic planning in organisations

A phenomenological perspective on the work of the marketing manager: An analysis of the process of strategic planning in organisations

LAP Lambert Academic Publishing (9783838323329)

Integration of Marketing Communications in Historical Development: How to Integrate Websites and Magazine Advertisements

Integration of Marketing Communications in Historical Development: How to Integrate Websites and Magazine Advertisements

LAP Lambert Academic Publishing (9783838322728) | Integration Of

Techno-Relationship Innovations: Concept, Adoption model, Empirical evidence

Techno-Relationship Innovations: Concept, Adoption model, Empirical evidence

LAP Lambert Academic Publishing (9783838321660)

Relationship Value in Russian Business Markets: A Value concept approach

Relationship Value in Russian Business Markets: A Value concept approach

LAP Lambert Academic Publishing (9783838320762)

Complex Adaptive Systems and Consumer Research: The Search for a New Perspective on Researching Consumer Behaviour

Complex Adaptive Systems and Consumer Research: The Search for a New Perspective on Researching Consumer Behaviour

LAP Lambert Academic Publishing (9783838319148) | Complex Adaptive

Towards an understanding of the acceptance of SMS marketing: This study provides insightful information for managers who are doing, wanting to do and/or get to know about SMS marketing

Towards an understanding of the acceptance of SMS marketing: This study provides insightful information for managers who are doing, wanting to do and/or get to know about SMS marketing

LAP Lambert Academic Publishing (9783838318189) | Of SMS marketing, SMS marketing

Unraveling the mystery of online conversion rates: The effects of customers' online browsing behavior on Internet purchasing

Unraveling the mystery of online conversion rates: The effects of customers' online browsing behavior on Internet purchasing

LAP Lambert Academic Publishing (9783838317144)

Device Upgrades and the Mobile Consumer: The Antecedents and Consequences of Handset Upgrades and their Impact on Mobile Usage Behaviors

Device Upgrades and the Mobile Consumer: The Antecedents and Consequences of Handset Upgrades and their Impact on Mobile Usage Behaviors

LAP Lambert Academic Publishing (9783838314990) | Upgrades and

Affiliate Marketing - Perspective of Content Providers: What are the advantages of affiliate marketing for content providers and when they decide to use it

Affiliate Marketing - Perspective of Content Providers: What are the advantages of affiliate marketing for content providers and when they decide to use it

LAP Lambert Academic Publishing (9783838311845)

The Internet as a Marketing Tool for Marketing the higher education: A Case study- Marketing the Eastern Mediterranean University Abroad

The Internet as a Marketing Tool for Marketing the higher education: A Case study- Marketing the Eastern Mediterranean University Abroad

LAP Lambert Academic Publishing (9783838310282) | Marketing The

Businesswomen, dabblers, revivalists or conmen?: Selling and Sales People within Academic, Network Marketing Practioner and Media Discourses

Businesswomen, dabblers, revivalists or conmen?: Selling and Sales People within Academic, Network Marketing Practioner and Media Discourses

LAP Lambert Academic Publishing (9783838309156)

Key Success Factors in Internet Advertising: The role of Online User Activity and Social Context

Key Success Factors in Internet Advertising: The role of Online User Activity and Social Context

LAP Lambert Academic Publishing (9783838308005) | Key Success Factors

Customer Satisfaction and Word-of-Mouth Behavior: An Experimental Study

Customer Satisfaction and Word-of-Mouth Behavior: An Experimental Study

LAP Lambert Academic Publishing (9783838304564)

Competition and Selection during Negative Growth: You are who you make people believe you are

Competition and Selection during Negative Growth: "You are who you make people believe you are"

LAP Lambert Academic Publishing (9783838302850)

Enhancing Social Marketing in Zimbabwe: Some Critical Lessons and Experiences for Africa's Civil Society

Enhancing Social Marketing in Zimbabwe: Some Critical Lessons and Experiences for Africa's Civil Society

LAP Lambert Academic Publishing (9783838302843) | Enhancing Social

De la situation de consommation à la préférence pour une marque: Etude de l'impact de la situation de consommation sur les préférences des consommateurs pour des marques de café

De la situation de consommation à la préférence pour une marque: Etude de l'impact de la situation de consommation sur les préférences des consommateurs pour des marques de café

Omniscriptum (9783838187181) | La situation de consommation

Atmosphère d'un site WEB commercial: Étude d'une relation à travers l'émotion et la cognition

Atmosphère d'un site WEB commercial: Étude d'une relation à travers l'émotion et la cognition

Omniscriptum (9783838182865)

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