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Marketing allgemein

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Vorschläge für Marketing allgemein
Strategic Marketing Cases in Emerging Markets

Strategic Marketing Cases in Emerging Markets

(9783319846798) | Cases in Emerging Markets
Structures and Dynamics of Autopoietic Organizations: Theory and Simulation

Structures and Dynamics of Autopoietic Organizations: Theory and Simulation

Gabler, Betriebswirt.-Vlg (9783834909831 / 3834909831)
The Design Imperative: The Art and Science of Design Management

The Design Imperative: The Art and Science of Design Management

(9783030087333) | Of design, The Design Imperative
Innovation and International Corporate Growth

Innovation and International Corporate Growth

Springer Berlin Heidelberg (9783642445293 / biography)
Fans and Fan Cultures: Tourism, Consumerism and Social Media

Fans and Fan Cultures: Tourism, Consumerism and Social Media

Palgrave Macmillan (9781137501271 / 26428848) | Fans and Fan Cultures
Tourist Destination Management: Instruments, Products, and Case Studies

Tourist Destination Management: Instruments, Products, and Case Studies

(9783030169800) | Tourist Destination Management
Marktorientierte Unternehmenskultur als Erfolgsfaktor junger Unternehmen: Kontextspezifische Konzeption und empirische Untersuchung

Marktorientierte Unternehmenskultur als Erfolgsfaktor junger Unternehmen: Kontextspezifische Konzeption und empirische Untersuchung

Deutscher Universitätsvlg (9783835008083 / 6520910) | Marktorientierte Unternehmenskultur
Introduction to Variance Estimation

Introduction to Variance Estimation

(9780387329178) | Introduction to Variance
Innovation in a High Technology B2B Context: Exploring Supply Networks, Processes and Management

Innovation in a High Technology B2B Context: Exploring Supply Networks, Processes and Management

Gabler, Betriebswirt.-Vlg (9783658057206 / 50 black & white illustrations, 36 black)
Transnational Marketing and Transnational Consumers

Transnational Marketing and Transnational Consumers

(9783642367748 / 3 black & white illustrations, 3 colour) | Transnational Marketing and Transnational
Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application

Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application

Gabler, Betriebswirt.-Vlg (9783658178215 / 28726103) | Re-Modeling the Brand
Innovationsmanagement in Franchisesystemen: Der Erfolgsfaktor Partizipationsqualität

Innovationsmanagement in Franchisesystemen: Der Erfolgsfaktor Partizipationsqualität

(9783658010775 / black & white illustrations, colour illu)
Product Management

Product Management

(9781635492354) | Product Management
E-Branding

E-Branding

Teubner B.G. GmbH (9783322869500 / black & white illustrations, bibliograph)
Design Science in Tourism: Foundations of Destination Management

Design Science in Tourism: Foundations of Destination Management

Springer-Verlag GmbH (9783319427713 / 26329398) | Design Science in Tourism
Advanced Media Planning

Advanced Media Planning

Springer US (9781461346777 / biography) | Advanced Media Planning
Open Evaluation: Integrating Users into the Selection of New Product Ideas

Open Evaluation: Integrating Users into the Selection of New Product Ideas

(9783834944863 / 22 black & white illustrations, 47 black)
Retailing in the 21st Century: Current and Future Trends

Retailing in the 21st Century: Current and Future Trends

(9783642427213 / 41 black & white tables, biography)
Online Brand Communities: Using the Social Web for Branding and Marketing

Online Brand Communities: Using the Social Web for Branding and Marketing

(9783319796840) | Martínez-López Online Brand Communities, Brand Communities
Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

(9783319796345) | Of Wine, Mora Wine Positioning, Wine Positioning
Nordic Consumer Culture: State, Market and Consumers

Nordic Consumer Culture: State, Market and Consumers

Springer-Verlag GmbH (9783030049324 / 34735012) | Nordic Consumer Culture
Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

Springer-Verlag GmbH (9783030107932 / 34972464) | Research Methodology in Marketing

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