New Perspectives on Internationalization and Competitiveness: Integrating Economics, Innovation and Higher Education
(9783319385143) | On Internationalization and
Marktforschung
Creative Marketing: An Extended Metaphor for Marketing in a New Age
(9781349521081) | Creative Marketing
China's Belt and Road Initiative: Changing the Rules of Globalization
(9783030092290) | And Road Initiative
Leading Successfully in Asia
(9783319713465) | Cheng Patrick, Leading Successfully
The Digitization of Business in China: Exploring the Transformation from Manufacturing to a Digital Service Hub
Springer-Verlag GmbH (9783319790473 / 32032323) | Of Business in China
Civil Society: The Engine for Economic and Social Well-Being: The 2017 Griffiths School of Management and IT Annual Conference on Business, ... Proceedings in Business and Economics)
Springer-Verlag GmbH (9783319898711 / 32151536) | And Social, Civil Society
Strategies and Best Practices in Social Innovation: An Institutional Perspective
(9783319898568 / 32098288) | Best Practices
Achieving Organizational Excellence: A Quality Management Program for Culturally Diverse Organizations
Springer-Verlag GmbH (9783319700748 / 30123070) | Achieving Organizational Excellence
Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda
(9783319750125 / 31222362) | From a Multidisciplinary Perspective
Adaptability Through Dynamic Capabilities: How Management Can Recognize Opportunities and Threats
Springer-Verlag GmbH (9783658201562 / 30397953) | Endres Adaptability Through Dynamic, Adaptability Through Dynamic
The Political Role of Corporate Citizens: An Interdisciplinary Approach
(9781349439423) | Role of Corporate
Internet Marketing and Big Data Exploitation
(9781349504145) | Marketing and Big Data
Harnessing Place Branding through Cultural Entrepreneurship
(9781349499434) | Harnessing Place Branding through
Consumer Brand Relationships: Meaning, Measuring, Managing
(9781349491018) | Consumer Brand Relationships
Spaces of International Economy and Management: Launching New Perspectives on Management and Geography
(9781349335947) | International Economy and
Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
(9781349448401) | Social Media and
Building Brand Authenticity: 7 Habits of Iconic Brands
(9781349368440) | Brand Authenticity
Varieties of Political Consumerism: From Boycotting to Buycotting
Springer-Verlag GmbH (9783319910468 / 32840761) | Varieties of Political Consumerism
Travel and Tourism in the Caribbean: Challenges and Opportunities for Small Island Developing States
Springer-Verlag GmbH (9783319695808 / 30069004) | Travel and Tourism
Best Practices in Hospitality and Tourism Marketing and Management: A Quality of Life Perspective
Springer-Verlag GmbH (9783319916910 / 32949366) | Hospitality and Tourism
China in Global Finance: Domestic Financial Repression and International Financial Power
Springer-Verlag GmbH (9783319024653 / 17 black & white illustrations, 7 black)
Global Supply Chain Security: Emerging Topics in Research, Practice and Policy
(9781493921775 / 17 colour illustrations, 13 black & whit)
Advertising in Contemporary Consumer Culture
(9783030085803) | Advertising in Contemporary
Handbook of Partial Least Squares: Concepts, Methods and Applications
Springer, Berlin (9783540328254 / 20946321)
Strategies in E-Business: Positioning and Social Networking in Online Markets
(9781461481836 / 3 black & white illustrations, 16 colour)
The Chinese Economy: Recent Trends and Policy Issues
(9783642286377) | The Chinese Economy
Managing Challenging Clients: Building Effective Relationships with Difficult Customers
Palgrave Macmillan (9781349315581 / 25837080) | Oade Managing Challenging Clients, Managing Challenging Clients
Uniform Across-the-Board Promotions
(9783319071145 / 9 black & white illustrations, biography) | Uniform Across-the-Board Promotions
Advances in Advertising Research
(9783658105570 / 57 black & white illustrations, 53 black)
6.363 Produkte