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Marktforschung

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Vorschläge für Marktforschung

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Building Brand Authenticity: 7 Habits of Iconic Brands

(9781349368440) | Brand Authenticity

Integrated Brand Marketing and Measuring Returns

(9781349367054) | Palgrave Macmillan, Marketing and

Advances in National Brand and Private Label Marketing: Second International Conference, 2015

Springer-Verlag GmbH (9783319201818 / 18 black & white illustrations, 5 colour) | National Brand and

Factors Driving Social Network Site Usage

Factors Driving Social Network Site Usage

(9783658099176 / 13 black & white illustrations, biograph) | Factors Driving Social Network

Social Media Marketing: Game Theory and the Emergence of Collaboration

Social Media Marketing: Game Theory and the Emergence of Collaboration

(9783642436208 / biography) | Social Media Marketing, Anderson Social Media Marketing

Interactive Decision Aids in E-Commerce

Interactive Decision Aids in E-Commerce

(9783790829488 / 36 black & white tables, biography) | Interactive Decision Aids, Pfeiffer Interactive Decision Aids

New Developments in the Theory of Networks: Franchising, Alliances and Cooperatives

New Developments in the Theory of Networks: Franchising, Alliances and Cooperatives

Physica-Verlag HD (9783790828290 / 30 black & white tables, biography) | The Theory of

Online Channel Integration: Value Creation and Customer Reactions in Online and Physical Stores

Online Channel Integration: Value Creation and Customer Reactions in Online and Physical Stores

Gabler, Betriebswirt.-Vlg (9783658045722 / 42 black & white illustrations, 32 black) | Binder Online Channel Integration, Channel Integration

Mass Customization: Challenges and Solutions

Mass Customization: Challenges and Solutions

Springer US (9781441940766 / 14864033) | Mass Customization

Advertising in Contemporary Consumer Culture

Advertising in Contemporary Consumer Culture

(9783030085803) | Advertising in Contemporary

Managing Challenging Clients: Building Effective Relationships with Difficult Customers

Managing Challenging Clients: Building Effective Relationships with Difficult Customers

Palgrave Macmillan (9781349315581 / 25837080) | Oade Managing Challenging Clients, Managing Challenging Clients

Incompetency and Competency Training: Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices

Incompetency and Competency Training: Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices

(9783319818191)

Understanding the Caribbean Enterprise: Insights from MSMEs and Family Owned Businesses

Understanding the Caribbean Enterprise: Insights from MSMEs and Family Owned Businesses

(9781349956654) | Understanding the Caribbean Enterprise

Preparing for Today's Global Job Market: From the Lens of Color

Preparing for Today's Global Job Market: From the Lens of Color

(9781349469840) | Robinson-Easley Preparing for Today's, Preparing for Today's

Managing Inpatriation: Making Assignments More Effective

Managing Inpatriation: Making Assignments More Effective

(9783658188283) | Griga Managing Inpatriation, Managing Inpatriation

Applying Relational Sociology: Relations, Networks, and Society

Applying Relational Sociology: Relations, Networks, and Society

(9781349479047) | Applying Relational Sociology

Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

(9781349443079) | Lies and Marketing, Sicard Luxury

Networked Consumers: Dynamics of Interactive Consumers in Structured Environments

Networked Consumers: Dynamics of Interactive Consumers in Structured Environments

(9781349327416) | Silver Networked Consumers, Networked Consumers

Marketing in Context: Setting the Scene

Marketing in Context: Setting the Scene

(9781349452033) | Marketing in Context, Setting the

Places: Identity, Image and Reputation

Places: Identity, Image and Reputation

(9781349316281) | Anholt Places

Brand Revolution: Rethinking Brand Identity

(9781349437313) | Sicard Brand Revolution, Brand Revolution

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

(9781349311675) | Place Branding

Selected Essays on Corporate Reputation and Social Media: Collection of Empirical Evidence

Selected Essays on Corporate Reputation and Social Media: Collection of Empirical Evidence

Gabler, Betriebswirt.-Vlg (9783658088361 / 11 black & white illustrations, 41 black) | Selected Essays on Corporate

From Grey to Silver: Managing the Demographic Change Successfully

From Grey to Silver: Managing the Demographic Change Successfully

(9783642447945 / biography) | From Grey to Silver

Social Media and Emerging Economies: Technological, Cultural and Economic Implications

Social Media and Emerging Economies: Technological, Cultural and Economic Implications

(9783319024899 / 3 black & white illustrations, 2 black &) | Social Media and Emerging

Empowering Brands with Customer Integration: Classification, Benefits and Success Factors

Empowering Brands with Customer Integration: Classification, Benefits and Success Factors

(9783658116385 / 9 black & white illustrations, biography)

Recovery Management in Business-to-Business Markets: Conceptual Dimensions, Relational Consequences and Financial Contributions

Recovery Management in Business-to-Business Markets: Conceptual Dimensions, Relational Consequences and Financial Contributions

Gabler, Betriebswirt.-Vlg (9783658056360 / 31 black & white illustrations, 26 black)

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment: Evidence from Four Countries

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment: Evidence from Four Countries

(9783658131333 / 41 black & white illustrations, biograph)

Innovation Acceptance: The Case of Advanced Driver-Assistance Systems

Innovation Acceptance: The Case of Advanced Driver-Assistance Systems

(9783658050047 / 51 black & white illustrations, 68 black) | Innovation Acceptance

The Politics of Marketing the Labour Party

The Politics of Marketing the Labour Party

(9780333689530) | Of Marketing The Labour

Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science

Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science

(9783319886527) | Marketing Practice, World Marketing

Neuroeconomic and Behavioral Aspects of Decision Making: Proceedings of the 2016 Computational Methods in Experimental Economics

Neuroeconomic and Behavioral Aspects of Decision Making: Proceedings of the 2016 Computational Methods in Experimental Economics

(9783319874333) | Behavioral Aspects of Decision

Eurasian Business Perspectives: Proceedings of the 20th Eurasia Business and Economics Society Conference - Vol. 1

Eurasian Business Perspectives: Proceedings of the 20th Eurasia Business and Economics Society Conference - Vol. 1

(9783319885094) | Eurasian Business

Competition in Higher Education Branding and Marketing: National and Global Perspectives

Competition in Higher Education Branding and Marketing: National and Global Perspectives

(9783319864228) | Higher Education Branding and

Private Action for Public Purpose: Examining the Growth of Falck, the World’s Largest Rescue Company

Private Action for Public Purpose: Examining the Growth of Falck, the World’s Largest Rescue Company

(9781349957637) | Private Action for Public

Value Creation through Engineering Excellence: Building Global Network Capabilities

Value Creation through Engineering Excellence: Building Global Network Capabilities

(9783319858883)

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