Price and Pricing Policy as Tools for Profitability in an Organisation
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Measuring Brand Equity from Aggregate Sales data
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Consumer awareness about green marketing & effect on buying behavior: The Green Revolution in Marketing
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Factors Related to the Effective Implementation of Social Media Market
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The Impact of Communication Avenues on Brand Attitude
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Service Quality and Customer Satisfaction
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Exploring Customs, Rituals and Artifacts as elements of Place Branding
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Promoting petrol conservation in the transport sector in Nigeria
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Fear Appeals in Cigarette Package Labelling: A Quantitative Study among Lithuanian Adolescents
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The implementation of packaging as brand driver: A study in case of ice-cream
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Perceived Status Enhancement, Brand Loyalty and Brand Involvement
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The Impact of Economic Condition on Consumer Buying Behaviour
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Marketing In Public Sector: Case Study City Of Belgrade
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Suit Up: The concept of self through the communal embeddedness of a James Bond brandscape
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An Examination of the Determinants of Customer Loyalty
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Tribal Marketing: A Post Modern Pakistani Perspective
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The Dynamics of Alliances: A Case Study of Nonprofit and Public Sector Organizations
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It's a jungle out there: A consumer behaviour oriented book on how restaurant owners can utilise online discount concepts properly
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Service quality at a military hospital
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The Impact of Selected factors on Effective Advertising: The Insides of Adverting World
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Locus of e-Commerce: An Empirical Exploration of e-Commerce Activities in Selected Cities of Gujarat State of India
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A Study on the Marketing Effectiveness of the Sangam Dairy: With Reference To Sangam Dairy Vadlamudi Of Guntur District,
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Relationship Marketing and Customers' Loyalty in Banking Industry
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Why do drinks companies sponsor sports events?: An investigation
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Export Marketing Efficiency Of Selected Cooperative Unions In Ethiopia
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Marketing Audit and Performance: A Case of Parastatals: Marketin Audit and Performance
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The Effect of Extrinsic Determinants on Consumer Evaluation
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Intellectual Capital in German Non-profit Organisations: An Empirical Study
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The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan
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Conversations at Work: Promoting a Culture of Conversation in the Changing Workplace
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Reducing Health Disparities: Communication Interventions
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Discourse Analysis and Human and Social Sciences
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Public Relations, Values and Cultural Identity
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Personal Virtues: Introductory Readings
Brand: Palgrave Macmillan (9781403994547)
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Developing Data Migrations and Integrations with Salesforce: Patterns and Best Practices
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Success Metrics: A Multidimensional Framework for Measuring Organizational Success
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