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PR Handbuch PR Ratgeber PR Kompendium PR Praxisbuch PR Konzeptbuch Medienarbeit Buch PR Grundlagenbuch PR Fallstudie Buch PR Kommunikationsbuch Krisenkommunikation Buch

Crisis, Catastrophe, and Disaster in Organizations: Managing Threats to Operations, Architecture, Brand, and Stakeholders

Palgrave Macmillan (9783030370732) | And Disaster in Organizations

Intellectual Capital in German Non-profit Organisations: An Empirical Study

Intellectual Capital in German Non-profit Organisations: An Empirical Study

(9783319626543) | Intellectual Capital in German

Place Branding through Phases of the Image: Balancing Image and Substance

Place Branding through Phases of the Image: Balancing Image and Substance

(9781349483983) | Branding through Phases

World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations

World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations

(9781349336258)

The Purpose of Business: Contemporary Perspectives from Different Walks of Life

The Purpose of Business: Contemporary Perspectives from Different Walks of Life

(9781137503220 / 10 figures, 1 tables) | The Purpose of Business

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

(9780230543140)

The Discourse of Business Meetings: Agency and Power in Financial Organizations

The Discourse of Business Meetings: Agency and Power in Financial Organizations

(9783319881874)

Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs

Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs

(9781349474714) | Tourism Management

Brand Aesthetics

Palgrave Macmillan (9780230336735)

A Discussion on Chinese Road of NGOs: Reform and Co-governance by Society

A Discussion on Chinese Road of NGOs: Reform and Co-governance by Society

(9789811034022 / 28031682) | Of NGOs

Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

(9780230391246)

Proceedings of the 1979 Academy of Marketing Science

Proceedings of the 1979 Academy of Marketing Science

Springer-Verlag GmbH (9783319169330 / 34 black & white illustrations, biograph)

Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

(9781349302604)

Internet Marketing and Big Data Exploitation

Internet Marketing and Big Data Exploitation

(9781349504145) | Marketing and Big Data

Innovation and it in an international context rd strategy and operations 2

Innovation and it in an international context rd strategy and operations 2

(9781349463367)

Action Learning and its Applications

Action Learning and its Applications

(9780230576414)

Transforming Organizations: Narrative and Story-Based Approaches

Transforming Organizations: Narrative and Story-Based Approaches

(9783030178505) | Transforming Organizations

The Purpose of Business: Contemporary Perspectives from Different Walks of Life

The Purpose of Business: Contemporary Perspectives from Different Walks of Life

(9781349577743) | The Purpose of Business

Managing Chinese-African Business Interactions: Growing Intercultural Competence in Organizations

Managing Chinese-African Business Interactions: Growing Intercultural Competence in Organizations

(9783030251840)

Personal Virtues: Introductory Readings

Personal Virtues: Introductory Readings

Brand: Palgrave Macmillan (9781403994547)

Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs

Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs

(9781137368652)

Effective and Creative Leadership in Diverse Workforces: Improving Organizational Performance and Culture in the Workplace

Effective and Creative Leadership in Diverse Workforces: Improving Organizational Performance and Culture in the Workplace

(9783030023478) | Effective and Creative Leadership

Innovation and IT in an International Context: R&D strategy and operations

Innovation and IT in an International Context: R&D strategy and operations

(9781137336125) | Innovation and IT

Humanistic Management in Practice

Humanistic Management in Practice

(9781349319510) | Humanistic Management

Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science

Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science

Springer-Verlag GmbH (9783319117782 / biography) | Of Marketing, And Customer

Customers at Work: New Perspectives on Interactive Service Work

Customers at Work: New Perspectives on Interactive Service Work

Palgrave Macmillan (9781349451111) | New perspectives, Customers at Work

Intellectual Capital in German Non-profit Organisations: An Empirical Study

Intellectual Capital in German Non-profit Organisations: An Empirical Study

(9783319873640)

Corporate Diversity Communication Strategy: An Insight into American MNCs' Online Communities and Social Media Engagement

Corporate Diversity Communication Strategy: An Insight into American MNCs' Online Communities and Social Media Engagement

(9783030299439) - Number of Illustrations: 3 b/w illustrations - Palgrave Macmillan

Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress

Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress

Springer-Verlag GmbH (9783319186863 / biography)

Internet Marketing and Big Data Exploitation

Internet Marketing and Big Data Exploitation

(9781137488947)

The Discourse of Business Meetings: Agency and Power in Financial Organizations

The Discourse of Business Meetings: Agency and Power in Financial Organizations

Springer-Verlag GmbH (9783319661421 / 29685044) | The Discourse of

Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study

Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study

(9781403932914)

Strategic Public Relations

Strategic Public Relations

Palgrave Macmillan (9780333615454)

Moderne Ansichten zu Unternehmensmarken und Management der Unternehmensidentität - Fachbuch von Elif Karaosmanoglu, T. Melewar

Moderne Ansichten zu Unternehmensmarken und Management der Unternehmensidentität - Fachbuch von Elif Karaosmanoglu, T. Melewar

Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study

Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study

(9780230217072) | Business Media Discourse

Action learning and its applications

Action learning and its applications

(9781349366279)

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