Brand Engagement: How Employees Make or Break Brands
Palgrave Macmillan (9781349364473) | Brand Engagement
PR
Aktive Filter PR
Internet-Based Customer Value Management: Developing Customer Relationships Online
Springer (9783319098548) | Internet-Based Customer Value Management, Developing Customer
Public Relations Research: European and International Perspectives and Innovations
VS Verlag für Sozialw. (9783531156026 / biography)
Strategic Transformation: Changing While Winning
(9781349443451) | Strategic Transformation
Kommunikation im Corporate Change: Maßstäbe für eine neue Managementpraxis
Gabler Verlag (9783834946485)
How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
(9780333987773) | How to Manage Your
Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
Springer-Verlag GmbH (9783540669425 / 24 black & white tables, biography)
Business Relationship Management and Marketing: Mastering Business Markets
Springer (9783662438558) | Business and
Neuro-Linguistic Programming: A Critical Appreciation for Managers and Developers
Palgrave Macmillan (9781349354283) | Neuro-linguistic Programming, Critical Appreciation
Interactive Decision Aids: Effects on Consumers, Retailers, and Manufacturers
Deutscher Universitätsverlag (9783824480203 / 16 black & white illustrations, biograph) | Interactive Decision Aids
Online Political Communication: How to Use the Web to Build Consensus and Boost Participation
Springer (9783319176161) | Political Communication
Narrative Organizations: Making Companies Future Proof by Working With Stories
Springer (9783662614235) | Narrative Organizations
Ethics in Marketing and Communications: Towards a Global Perspective
Palgrave Macmillan (9781349347513)
The Impact of Automatic Store Replenishment on Retail: Technologies and Concepts for the Out-of-Stocks Problem
Deutscher Universitätsverlag (9783835003026) | The Impact of
Excellence in Sales: Optimising Customer and Sales Management
Gabler Verlag (9783834946560 / 12 black & white tables, biography)
Unit Pricing: Empirical Investigations of its Influences at the Product and Retailer Levels
Springer Gabler (9783658134754) | Unit Pricing
Recovery Management in Business-to-Business Markets: Conceptual Dimensions, Relational Consequences and Financial Contributions
Gabler, Betriebswirt.-Vlg (9783658056360 / 31 black & white illustrations, 26 black)
From Battlefield to Boardroom: Making the difference through values based leadership
Palgrave Macmillan (9781349334612) | From Battlefield to Boardroom
Marketing Big Oil: Brand Lessons from the World's Largest Companies
(9781137389169 / 43187-40356)
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Palgrave Macmillan (9781349352432 / 25837671) | Competitive Identity
Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands
VS Verlag für Sozialw. (9783658142933 / 26181244)
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