PR

Customer Innovation: Delivering a Customer-Led Strategy for Sustainable Growth

Kogan Page Ltd (9780749484187 / 52962176) | Customer Innovation

Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process

(9780230368828)

Quantum Leap: Tools for Managing Companies in the New Economy

(9780333928981) | Quantum Leap

Corporate Identity Design

(9780471289470)

Political Media Relations Online as an Elite Phenomenon

(9783658215125) | As an Elite Phenomenon

Evaluating Public Relations: A Guide to Planning, Research and Measurement

Kogan Page (9780749468897 / 9780749468897) | Evaluating Public

Marketing 101: How Smart Schools Get and Keep Community Support

(9781607096252)

Visual Communication: Understanding Images in Media Culture: How to Manage the Risks That Can Ruin Your Business, Your Reputation and You

Kogan Page (9780749477363) | Rethinking Reputational Risk

Реклама вчера, сегодня, завтра

(9783659397998) | Lensu Reklama vchera, Reklama vchera

Complaint Management Excellence: Creating Customer Loyalty through Service Recovery

Kogan Page (9780749465308) | Complaint Management Excellence

Externe Determinanten des Differenzierungsgrades von Verkaufsverpackungen in der Eurozone: Eine empirisch geleitete Analyse des Entscheiderverhaltens in der deutschen Konsumgüterindustrie

Books On Demand (9783668921894 / 9783668921894) | Externe Determinanten

Perceived Justice, Service Failure Attribution, Disconfirmation and Recovery Satisfaction among Subscribers of Mobile Money Transfer Services in Kenya: Dissertationsschrift

Books On Demand (9783668526693 / 9783668526693) | Perceived Justice, Failure Attribution

Preisstruktur und Preisdynamik im Amazon Marketplace. Einflussfaktoren und Vergleich zu eigenständigen Onlineshops

Studylab (9783960958017)

Influencer Marketing. Strukturiertes Literaturreview

Grin Verlag (9783346045492) | Influencer Marketing, Strukturiertes Literaturreview

Cultural Influences on Consumer Goods Marketing in China: A German Perspective

Grin Verlag (9783346100054) | On Consumer Goods Marketing

Erfolgsfaktoren der Digitalisierung in der Markenführung: Anhand ausgewählter Fallstudien

Books On Demand (9783668666979 / 9783668666979) | Erfolgsfaktoren der Digitalisierung

New Technology Policy and Social Innovations in the Firm

Value-based Marketing Strategy

(9781622730339)

Service Quality and Customer Satisfaction

(9783659424052) | Quality and Customer

Kellogg on Integrated Marketing

(9780471204763) | Integrated Marketing

The Vetrosexual - Fashion's Most Important New Shopper

(9783659578472)

The Trojan Horse: The Growth Of Commercial Sponsorship

Bloomsbury Academic (9781474224291 / 9781474224291) | The Trojan Horse

Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives

Lang, Peter (9780820481197) | The Multicultural Consumer

Reducing Health Disparities: Communication Interventions

(9781433119057)

Advertising and Societies: Global Issues, Second Edition

(9781433103858) | Advertising and

Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit

(9780749476519) | Delivering Your Value

Chartered Public Relations: Lessons from Expert Practitioners

(9780749473723)

Zwischen Demokratie und Diktatur: Unternehmerische Öffentlichkeitsarbeit in Deutschland 1929-1936- Mit einem Geleitwort von Günter Bentele

(9783631594421 / illustrations) | Demokratie und Diktatur

Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers

Josef Eul Verlag GmbH (9783844104783) | Effectiveness of

Praxisbuch Vertrieb: Die Strategie für maximale Vertriebseffizienz

Campus Verlag GmbH (9783593506708) | Praxisbuch Vertrieb

Planning Special Events

(9780787952488) | Planning Special Events

An assessment of values concerning luxury brand purchase intention: A cross cultur comparison

(9783659772788) | Assessment of values

Mastering Business Communication

Red Globe Press (9780333335291) | Macmillan Education, Mastering Business Communication

Il marketing territoriale in ottica reticolare. Il caso Valtellina: Il valore della rete per lo sviluppo di un piano di marketing territoriale

(9783639773941) | Il marketing territoriale, Di marketing territoriale

A Practical Guide to Ethics in Public Relations

(9781442272743 / 30334110) | Practical Guide to Ethics

Core: How A Single Organizing Idea Can Change Business For Good

Taylor & Francis Ltd. (9781783537853 / 28759927)