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Elements of marketing: Marketing principles. ACL case study

Elements of marketing: Marketing principles. ACL case study

Books On Demand (9783656610779 / 9783656610779)

Apple marketing audit and new service product plan

Apple marketing audit and new service product plan

Books On Demand (9783656610793 / 9783656610793)

Marketing Principles

Marketing Principles

Books On Demand (9783656604891 / 9783656604891)

Using Ambidexterity to Achieve Service Excellence: A Practical Example of Vodafone in the German Telecommunication Market

Using Ambidexterity to Achieve Service Excellence: A Practical Example of Vodafone in the German Telecommunication Market

Books On Demand (9783656591498 / 9783656591498)

Strategic Alliances: Creating Growth Opportunities in the International Market: Towards a Global Village

Strategic Alliances: Creating Growth Opportunities in the International Market: Towards a Global Village

Books On Demand (9783656596318 / 9783656596318)

The future of inflight entertainment in Europe, according to passenger expectations: How the airline industry should embrace, and not fear, consumer technology.

The future of inflight entertainment in Europe, according to passenger expectations: How the airline industry should embrace, and not fear, consumer technology.

Books On Demand (9783656591054 / 9783656591054)

Bury Al Arab. Marketing Research Report

Bury Al Arab. Marketing Research Report

Books On Demand (9783656588122 / 9783656588122)

Marketing Plan for Costa Coffee

Marketing Plan for Costa Coffee

Books On Demand (9783656588009 / 9783656588009)

Perfume advertisement

Perfume advertisement

Books On Demand (9783656587897 / 9783656587897)

Viral Marketing Campaigning: Production, Dispersion and Qualitative Assessment of a Viral YouTube Video

Viral Marketing Campaigning: Production, Dispersion and Qualitative Assessment of a Viral YouTube Video

Books On Demand (9783656572763 / 9783656572763)

Online Marketing and its critical success factors

Online Marketing and its critical success factors

Books On Demand (9783656579618 / 9783656579618)

The impact of product packaging on consumers' value perception: Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?

Books On Demand (9783656570745 / 9783656570745)

Cause Related Marketing. A substitute for direct donations?

Cause Related Marketing. A substitute for direct donations?

Books On Demand (9783656559078 / 9783656559078)

Consumption patterns and lifeworlds using the example of convenience food

Consumption patterns and lifeworlds using the example of convenience food

Books On Demand (9783656556824 / 9783656556824)

Corporate and Brand image among Telugu dailies in Indian Print Media

Books On Demand (9783656546030 / 9783656546030)

Co-Branding: Fit Factors between Partner Brands

Co-Branding: Fit Factors between Partner Brands

Books On Demand (9783656539827 / 9783656539827)

The Impact of Social Media on the PR Industry

The Impact of Social Media on the PR Industry

Books On Demand (9783656512578 / 9783656512578)

Food advertising to children: A critical evaluation of public, governmental and corporate responsibilities in Germany

Food advertising to children: A critical evaluation of public, governmental and corporate responsibilities in Germany

Books On Demand (9783656529545 / 9783656529545)

Convincing the Critical. The Importance Of Over-the-counter Drug

Convincing the Critical. The Importance Of Over-the-counter Drug

Books On Demand (9783656519065 / 9783656519065)

Product placement of BMW: Did the product placement in the latest Mission Impossible movie increase the purchase intention of BMW branded cars?

Product placement of BMW: Did the product placement in the latest "Mission Impossible" movie increase the purchase intention of BMW branded cars?

Books On Demand (9783656491002 / 9783656491002)

The Impact of PR as a Communication Tool of U.K. Budget Airlines

The Impact of PR as a Communication Tool of U.K. Budget Airlines

Books On Demand (9783656492054 / 9783656492054)

The Starbucks Brand: Branding

Books On Demand (9783656490579 / 9783656490579)

The Goal-Oriented Handling of Social Media in the Event Industry: Recommended Procedures

The Goal-Oriented Handling of Social Media in the Event Industry: Recommended Procedures

Books On Demand (9783656476146 / 9783656476146)

Challenges of Digitalization for the Music Industry

Challenges of Digitalization for the Music Industry

Books On Demand (9783656483403 / 9783656483403)

Development of a marketing plan for the South African solar energy market

Development of a marketing plan for the South African solar energy market

Books On Demand (9783656480587 / 9783656480587)

Impulse purchases in retailing

Impulse purchases in retailing

Books On Demand (9783656476528 / 9783656476528)

Turnaround Management. Adjusting the Marketing Mix to the Challenges of the Turnaround Process

Turnaround Management. Adjusting the Marketing Mix to the Challenges of the Turnaround Process

Books On Demand (9783656432920 / 9783656432920)

Success Factors of Brand Extension in International Marketing

Books On Demand (9783656446859 / 9783656446859)

"Yahoo!" - A case study about brand valuation

Books On Demand (9783656451679 / 9783656451679)

Nation Branding Practices in Latin America: A Diagnosis of Brazil, Chile and Colombia

Nation Branding Practices in Latin America: A Diagnosis of Brazil, Chile and Colombia

Books On Demand (9783656437505 / 9783656437505)

Factors influencing Entrepreneurship: Cross-Cultural Research of Germany and the UK

Factors influencing Entrepreneurship: Cross-Cultural Research of Germany and the UK

Books On Demand (9783656446057 / 9783656446057) | Factors influencing

Creating customer value in a service-dominant environment: Competitive advantage through dynamic capabilities and absorptive capacity

Creating customer value in a service-dominant environment: Competitive advantage through dynamic capabilities and absorptive capacity

Books On Demand (9783656434641 / 9783656434641) | Creating customer value

ANHANG zu: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study

ANHANG zu: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study

Books On Demand (9783640950232 / 9783640950232) | Impacts of

Integration of location based services into the social CRM strategy: How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?

Integration of location based services into the social CRM strategy: How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?

Books On Demand (9783656435143 / 9783656435143) | Location based services into

Loyalty cards in the apparel industry in Germany and Spain: Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?

Loyalty cards in the apparel industry in Germany and Spain: Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?

Books On Demand (9783656206576 / 9783656206576)

Brand personification through music as brand knowledge: Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands

Books On Demand (9783656032953 / 9783656032953) | Music as brand

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