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Brand Leadership: Building Assets In an Information Economy

Brand Leadership: Building Assets In an Information Economy

Free Press (9781439172919) | Brand Leadership
Poaching Politics: Online Communication During the 2016 US Presidential Election

Poaching Politics: Online Communication During the 2016 US Presidential Election

Lang, Peter (9781433156724) | Poaching Politics, Communication During
Beyond Princess Culture

Beyond Princess Culture

Peter Lang Us (9781433156328) | Beyond Princess Culture
Mutated Symbols in Law and Pop Culture

Mutated Symbols in Law and Pop Culture

Lang, Peter (9781433151972)
Media, Propaganda and the Politics of Intervention

Media, Propaganda and the Politics of Intervention

Lang, Peter (9781433128233) | Propaganda and the Politics, Propaganda and the
The Convergence Crisis: An Impending Paradigm Shift in Advertising

The Convergence Crisis: An Impending Paradigm Shift in Advertising

Lang, Peter (9781433126062) | The Convergence Crisis
Manufacturing Uncertainty: Contemporary U.S. Public Life and the Conservative Right

Manufacturing Uncertainty: Contemporary U.S. Public Life and the Conservative Right

Lang, Peter (9781433122200) | Manufacturing Uncertainty, The Conservative Right
Advertising and Race: Global Phenomenon, Historical Challenges, and Visual Strategies

Advertising and Race: Global Phenomenon, Historical Challenges, and Visual Strategies

Peter Lang Inc., International Academic Publishers (9781433122187) | Advertising and Race
Fundamentals of Mobile Marketing: Theories and practices

Fundamentals of Mobile Marketing: Theories and practices

Peter Lang Inc., International Academic Publishers (9781433115622) | Fundamentals of Mobile Marketing
Fundamentals of Mobile Marketing: Theories and practices

Fundamentals of Mobile Marketing: Theories and practices

Peter Lang Inc., International Academic Publishers (9781433115615) | Fundamentals of Mobile Marketing
Blowing Up the Brand: Critical Perspectives on Promotional Culture

Blowing Up the Brand: Critical Perspectives on Promotional Culture

Lang, Peter (9781433108679) | Blowing Up the Brand
The Media and Communication Dictionary: A Guide for Students, Educators, and Professionals

The Media and Communication Dictionary: A Guide for Students, Educators, and Professionals

Peter Lang Inc., International Academic Publishers (9781433106514)
Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life

Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life

Lang, Peter (9781433100765) | And gender, Culture and
The Entrepreneur's Garden

The Entrepreneur's Garden

DP Group, LLC (9780997823011) | The Entrepreneur's Garden
Comic Books: How the Industry Works

Comic Books: How the Industry Works

Peter Lang Inc., International Academic Publishers (9780820488936) | Comic books
Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives

Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives

Lang, Peter (9780820481197) | The Multicultural Consumer
Marketing Decisions Under Uncertainty

Marketing Decisions Under Uncertainty

Springer (9780792399643) | Marketing Decisions Under Uncertainty
Marketing Management Support Systems: Principles, Tools, and Implementation

Marketing Management Support Systems: Principles, Tools, and Implementation

Springer (9780792386155) | Marketing Management Support Systems
Advanced Media Planning

Advanced Media Planning

Springer (9780792382188) | Advanced Media Planning
Ethics in Public Relations: A Guide to Best Practice

Ethics in Public Relations: A Guide to Best Practice

Kogan Page (9780749481162) | The Essential, Native Advertising
Sales and Marketing Channels: How to Build and Manage Distribution Strategy: Core Business Competence

Sales and Marketing Channels: How to Build and Manage Distribution Strategy: Core Business Competence

Kogan Page (9780749480646) | Contract Management, Core Business Competence
A Big Life In Advertising

A Big Life In Advertising

Touchstone (9780743245869) | Big Life
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Rowman & Littlefield Publishers (9780742555457) | Mass Communication, WHY IT SELLS
Knock Out Fear in the First Round

Knock Out Fear in the First Round

IbbiLane Press (9780692772683) | Fearless is Bullshit!
Survival Selling Even in the Toughest Times

Survival Selling Even in the Toughest Times

Blinder Group, Inc. (9780615264691)

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