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Channel Champions: How Leading Companies Build New Strategies to Serve Customers

Channel Champions: How Leading Companies Build New Strategies to Serve Customers

Jossey-Bass (9780787950347) | Channel Champions

Microsoft CRM For Dummies

Microsoft CRM For Dummies

For Dummies (9780764516986 / Illustrated) | Microsoft CRM

Aviation Logistics: The Dynamic Partnership of Air Freight and Supply Chain: How to Rebuild Brand Authenticity in a Distrusting World, Nominiert: Business Book Awards, 2019

Kogan Page (9780749482817) | Pillot de Chenecey, Post-Truth Business

Trusted Executive: Nine Leadership Habits That Inspire Results, Relationships and Reputation: A Practical Guide to Interactive Brand Experiences

Kogan Page (9780749480967) | Experiential Marketing

Bradbury-Huan, H: SAGE Handbook of Action Research: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising

Bradbury-Huan, H: SAGE Handbook of Action Research: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising

Kogan Page (9780749479794) | Mobile Marketing, How Mobile

The Brand Challenge: Adapting Branding to Sectorial Imperatives

Kogan Page (9780749470159) | The Brand Challenge, Adapting Branding

Precision Marketing

Precision Marketing

Kogan Page (9780749465353) | Precision Marketing

How to Sell Yourself: Sharpen Up Your Personal Image; Impress Everyone in Your Organisation; Actively Self-Promote

How to Sell Yourself: Sharpen Up Your Personal Image; Impress Everyone in Your Organisation; Actively Self-Promote

Kogan Page (9780749464318) | Global History of Advertising

Spending Advertising Money in the Digital Age: How to Navigate the Media Flow

Spending Advertising Money in the Digital Age: How to Navigate the Media Flow

Kogan Page (9780749463052) | Money in the Digital

Ads to Icons: How Advertising Succeeds In A Multimedia Age

Ads to Icons: How Advertising Succeeds In A Multimedia Age

Kogan Page (9780749456474) | Ads to Icons

Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity

Kogan Page (9780749455934) | Private Label

How to Write Great Copy: Learn the Unwritten Rules of Copywriting

How to Write Great Copy: Learn the Unwritten Rules of Copywriting

Kogan Page (9780749446635) | Write Great Copy

Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

Kogan Page (9780749443993) | Beyond Branding

A Big Life In Advertising

A Big Life In Advertising

Touchstone (9780743245869) | Big Life

Marketing 2e

Marketing 2e

Wiley-Blackwell (9780631196389) | Marketing 2e

Quantitative Models in Marketing Research

Quantitative Models in Marketing Research

Cambridge University Press (9780521143653)

How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune

How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune

WILEY (9780471551935)

Marketing Strategies for the New Economy

Marketing Strategies for the New Economy

WILEY (9780471492115) | For the New Economy

Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers

Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers

WILEY (9780471467618) | Precision Marketing

The Peaceable Kingdom: Building a Company Without Factionalism, Fiefdoms, Fear and Other Staples of Modern Business

The Peaceable Kingdom: Building a Company Without Factionalism, Fiefdoms, Fear and Other Staples of Modern Business

WILEY (9780471391166) | The Peaceable Kingdom

The e-Bay Phenomenon: Business Secrets Behind the World's Hottest Internet Company

The e-Bay Phenomenon: Business Secrets Behind the World's Hottest Internet Company

WILEY (9780471384908)

The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value

The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value

WILEY (9780471356592) | The Masterbrand Mandate

Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You Want: Unconventional Weapons and Tactics to Get What You Want

Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You Want: Unconventional Weapons and Tactics to Get What You Want

WILEY (9780471330219) | Jay Conrad, Guerrilla Negotiation

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

WILEY (9780471268673) | Marketing A to

Enterprise Marketing Management: The New Science of Marketing

Enterprise Marketing Management: The New Science of Marketing

WILEY (9780471267720) | Enterprise marketing management

Guerrilla TeleSelling: New Unconventional Weapons and Tactics to Sell When You Can't be There in Person

Guerrilla TeleSelling: New Unconventional Weapons and Tactics to Sell When You Can't be There in Person

WILEY (9780471242796) | John Wiley, Weapons and, Guerrilla Teleselling

If You're Not Out Selling, You're Being Outsold

If You're Not Out Selling, You're Being Outsold

WILEY (9780471191193) | If you're, Michael St

Industrial Marketing Strategy, 3rd Edition: Third Edition

Industrial Marketing Strategy, 3rd Edition: Third Edition

WILEY (9780471119890) | Industrial Marketing Strategy

The New Publicity Kit

The New Publicity Kit

WILEY (9780471080145) | The New Publicity Kit

The Selling Fox: A Field Guide for Dynamic Sales Performance

The Selling Fox: A Field Guide for Dynamic Sales Performance

WILEY (9780471061809) | The Selling Fox

Building Brand Identity: A Strategy for Success in a Hostile Marketplace

WILEY (9780471042204) | Building Brand Identity

Celebrity Sells

Celebrity Sells

WILEY (9780470868508) | Celebrity Sells

The Seven Myths of Customer Management: How to be Customer-Driven Without Being Customer-Led

The Seven Myths of Customer Management: How to be Customer-Driven Without Being Customer-Led

WILEY (9780470858806)

Brand Manners: How to create the self-confident organisation to live the brand

WILEY (9780470856109) | Brand Manners

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

WILEY (9780470051054) | The Online Advertising Playbook, The Advertising

Can We Do That? Outrageous PR Stunts That Work - And Why Your Company Needs Them

Can We Do That? Outrageous PR Stunts That Work - And Why Your Company Needs Them

WILEY (9780470043929) | Can We Do That!

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