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Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress

Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress

(9783319386935) | Minority Marketing

Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference

Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference

(9783319386942) | Cultural Perspectives

The Principles of Alternative Investments Management: A Study of the Global Market

The Principles of Alternative Investments Management: A Study of the Global Market

(9783319367002)

Optimization of Integrated Supply Chain Planning under Multiple Uncertainty

Optimization of Integrated Supply Chain Planning under Multiple Uncertainty

(9783662516171) | Optimization of, Under Multiple Uncertainty

Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels

Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels

(9783319386584) | Multichannel Commerce

Chinese Strategic Decision-making on CSR

Chinese Strategic Decision-making on CSR

(9783662515150) | Chinese Strategic Decision-making on

Social Media Marketing in Tourism and Hospitality

Social Media Marketing in Tourism and Hospitality

(9783319382487) | Tourism and Hospitality

Competitive Differentiation within the Shipbuilding Industry: The Importance of Competence in the Field of Services

Competitive Differentiation within the Shipbuilding Industry: The Importance of Competence in the Field of Services

(9783658140731) | Competitive Differentiation within the

Consumer Law and Socioeconomic Development: National and International Dimensions

Consumer Law and Socioeconomic Development: National and International Dimensions

(9783319556239)

Creative Marketing: An Extended Metaphor for Marketing in a New Age

Creative Marketing: An Extended Metaphor for Marketing in a New Age

(9781349521081) | Creative Marketing

Exploring Service Productivity: Studies in the German Airport Industry

Exploring Service Productivity: Studies in the German Airport Industry

Springer-Verlag GmbH (9783658230357 / 33451089) | Exploring Service Productivity

Advances in Advertising Research IX: Power to Consumers

Advances in Advertising Research IX: Power to Consumers

Springer-Verlag GmbH (9783658226800 / 33218119)

In Search of the Two-Handed Economist: Ideology, Methodology and Marketing in Economics

In Search of the Two-Handed Economist: Ideology, Methodology and Marketing in Economics

(9781349954797) | Search of the Two-Handed

International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment

International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment

(9783658220686) | International Retailers' Performance

Signaling Family Firm Identity: Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer

Signaling Family Firm Identity: Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer

(9783658206710) | Signaling Family Firm Identity

Place Branding through Phases of the Image: Balancing Image and Substance

Place Branding through Phases of the Image: Balancing Image and Substance

(9781349483983) | Branding through Phases

Testimonial Advertising in the American Marketplace: Emulation, Identity, Community

Testimonial Advertising in the American Marketplace: Emulation, Identity, Community

(9781349379293)

Fair Trade in CSR Strategy of Global Retailers

Fair Trade in CSR Strategy of Global Retailers

(9781349484355) | CSR Strategy

Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems

Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems

(9781349478828) | Making in Marketing and

Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs

Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs

(9781349474714) | Tourism Management

Financial Communications: Information Processing, Media Integration, and Ethical Considerations

Financial Communications: Information Processing, Media Integration, and Ethical Considerations

(9781349470013) | Wang Financial Communications, Financial Communications

Consumer Casualties: Exploring the Economics of Habit, Information, and Uncertainty in Japan

Consumer Casualties: Exploring the Economics of Habit, Information, and Uncertainty in Japan

(9781349481835) | Wan Consumer Casualties, Consumer Casualties

The Relationship of Body Weight and Skepticism towards Advertising

The Relationship of Body Weight and Skepticism towards Advertising

(9783658148607) | The Relationship of Body

Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources

Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources

(9783658145767) | Hüttenrauch Targeting Using Augmented, Targeting Using Augmented

Social Media and the Politics of Reportage: The 'Arab Spring'

Social Media and the Politics of Reportage: The 'Arab Spring'

(9781349472307) | And the Politics of

Internet Marketing and Big Data Exploitation

Internet Marketing and Big Data Exploitation

(9781349504145) | Marketing and Big Data

Harnessing Place Branding through Cultural Entrepreneurship

Harnessing Place Branding through Cultural Entrepreneurship

(9781349499434) | Harnessing Place Branding through

Locative Social Media: Place in the Digital Age

Locative Social Media: Place in the Digital Age

(9781349498376) | Evans Locative Social Media, Locative Social Media

Civic Engagement and Social Media: Political Participation Beyond Protest

Civic Engagement and Social Media: Political Participation Beyond Protest

(9781349492886) | And Social Media

Humanistic Marketing

Humanistic Marketing

(9781349469642) | Palgrave Macmillan

Consumer Brand Relationships: Meaning, Measuring, Managing

(9781349491018) | Consumer Brand Relationships

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

(9781349448401) | Social Media and

Brand Aesthetics

(9781349340552)

Building Brand Authenticity: 7 Habits of Iconic Brands

(9781349368440) | Brand Authenticity

Integrated Brand Marketing and Measuring Returns

(9781349367054) | Palgrave Macmillan, Marketing and

Advances in National Brand and Private Label Marketing: Second International Conference, 2015

Springer-Verlag GmbH (9783319201818 / 18 black & white illustrations, 5 colour) | National Brand and

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