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Explore Tesco’s data‑driven loyalty strategy in “Scoring Points,” revealing how personalized offers, real‑time analytics and customer insights keep shoppers returning to the supermarket giant.
(9783319899565 / 51584148) - Height: 165 mm - Spine width: 22 mm - Width: 243 mm - Palgrave Macmillan - Springer International Publishing - ISBN: 9783319899565 - Number of pages: 271 - Languages: English
(9789402416343) - Height: 235 mm - Spine width: 37 mm - Width: 155 mm - Springer - Springer Netherlands - ISBN: 9789402416343 - Number of pages: 682 - Languages: English - Weight: 1098 g
(9781138618589) - First Edition - Productivity Press - Taylor and Francis - Height: 260 mm - Spine width: 20 mm - Width: 287 mm - ISBN: 9781138618589 - Number of pages: 309 - Languages: English - Weight: 1130 g
Richard H Thaler (9780393352795 / 43849607) - Language: English - Misbehaving: The Making of Behavioral Economics
(9781138061927) - Ritu Mehta | Consumer behaviour, Marketing decisions, Theoretical and methodological
(9780367243012) - John F. Sherry | Contemporary Consumer Culture Theory, Culture Theory, Consumer Culture, Discipline is evolving
(9781138498259) - Francis Buttle | Customer Relationship, Illustrations of CRM, Illustrations throughout, CRM applications, CRM and Customer
(9781138240421) - Eda Gurel-Atay | Consumer Social Values, Consumer behaviors, Marketing to psychology, Consumer psychology and marketing
(9781118379738)
(9783658101824 / 24114032)
The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains
(9781101982945) - Height: 204 mm - Spine width: 23 mm - Width: 135 mm - Avery - Penguin Publishing Group - ISBN: 9781101982945 - Number of pages: 352 - Languages: English - Weight: 322 g
(9781787541924) - Height: 160 mm - Spine width: 19 mm - Width: 238 mm - Emerald Publishing - Emerald Publishing Limited - ISBN: 9781787541924 - Number of pages: 256 - Languages: English - Weight: 484 g
(9780525560883 / 33464631) - Height: 236 mm - Spine width: 24 mm - Width: 159 mm - Viking - Penguin Publishing Group - ISBN: 9780525560883 - Languages: English - Weight: 448 g
(9781118824856 / 21923838)
(9781349953448 / 43192-575271)
(9783030037239 / 34457506)
(9781292153261)
Pearson Education Limited (9781292212470)
(9780300212198 / YES26061680)
(9781462538386)
(9781461455134 / 36155613) - Erik Seedhouse - Paperback, - Springer-Verlag New York Inc. , Praxis - Edition: 2013 ed. - Publication date: 15 Jun 2013 - Pages: 206 - Weight: 396g
(9781403919021) - Height: 233mm - Spine width: 23mm - Width: 155mm - Red Globe Press - xviii, 376 - Macmillan Education UK - ISBN: 9781403919021 - Languages: English - Publication date: 22 Dec 2008 - Weight: 624g
(9781786345721) - Country of publication: UNITED KINGDOM - Dimensions: (H) 232mm, (W) 170mm, (D) 13mm - World Scientific Europe Ltd - World Scientific Publishing Co Pte Ltd - In Print - General/trade
Palgrave (9781137326003)
WSPC co-published with Now Publisher (9789814619479)
(9781786352828)
Discover how to blend mindfulness with marketing mastery in a data‑driven era. This guide offers practical techniques for staying focused, making ethical decisions, and boosting profitability while honoring human connection.
(9780749482169 / 48957226) - Dimensions: 235 x 160 x 15 mm - Edition: 2nd Revised edition - Height: 235 mm - Spine width: 15 mm - Width: 156 mm - KoganPage - Kogan Page Ltd - ISBN: 9780749482169 - Number of pages: 240 | Second edition
(9781591845331) - Godin, Seth - Paperback - Reprint - PORTFOLIO - New York, United States - Penguin Putnam Inc - Dimensions: 126 x 176 x 18mm | 181.44g - Format: 220 pages - Product dimensions: 0.67 H x 6.99 L x 5.1 W | Marketers Are Liars
(9780749479558 / 45713456) - Height: 158 mm - Spine width: 17 mm - Width: 234 mm - KoganPage - ISBN: 9780749479558 - Number of pages: 254 - Languages: English - Weight: 418 g
(9780300236125) - Height: 226 mm - Spine width: 30 mm - Width: 241 mm - Yale University Press - ISBN: 9780300236125 - Number of pages: 279 - Languages: English - Weight: 632 g
(9780735220034) - Height: 235mm - Spine width: 30mm - Width: 160mm - Portfolio - Penguin Publishing Group - ISBN: 9780735220034 - Number of pages: 368 - Languages: English - Publication date: 03 Apr 2018
The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains
(9781101982587 / 26693117) - Lustig, Robert H - Hardcover - Avery Publishing Group - Dimensions: 150 x 229 x 33mm | 558g - Format: 344 pages - ISBN: 9781101982587 - Pages: 344 - Language: English | Epidemic of addiction