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Marketing allgemein

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Vorschläge für Marketing allgemein

Branding Marktanalyse Markenführung Neuromarketing Preisstrategie Werbestrategie Branding E-Book Markenstrategie Preismanagement Werbekonzeption

Sales Force Design For Strategic Advantage

Sales Force Design For Strategic Advantage

Palgrave Macmillan (9781403903051) | Strategic Advantage, Sales Force Design

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Pearson (9781292314969) | Strategic Brand Management, Brand Equity

Marketing Communications: Touchpoints, sharing and disruption

Marketing Communications: Touchpoints, sharing and disruption

Pearson (9781292234977) | Marketing Communications, Sharing and disruption

Armstrong, G: Marketing: An Introduction

Armstrong, G: Marketing: An Introduction

Pev (9781292146508) | Armstrong Marketing

Marketing Management

Marketing Management

Prentice Hall (9781292093239) | Marketing Management

Marketing Management, Global Edition

Marketing Management, Global Edition

Addison Wesley (9781292092621) | Global Edition, Marketing Management

Fill, C: Marketing Communications: discovery, creation and conversations

Fill, C: Marketing Communications: discovery, creation and conversations

Financial Times Prent. (9781292092614) | Marketing Communications

Small Data: The Tiny Clues That Uncover Huge Trends

Small Data: The Tiny Clues That Uncover Huge Trends

Picador USA (9781250118011) | Small Data, Huge Trends

REPUTATION ECONOMICS: Why Who You Know is Worth More Than What You Have

REPUTATION ECONOMICS: Why Who You Know is Worth More Than What You Have

Macmillan Education (9781137278623) | REPUTATION ECONOMICS

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers ... and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers ... and Viral Marketing to Reach Buyers Directly

WILEY (9781119362418) | Marketing to

The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

WILEY (9781119345114) | The Strategic Storyteller

Marketing Plans: How to prepare them, how to profit from them

Marketing Plans: How to prepare them, how to profit from them

WILEY (9781119217138) | Marketing Plans

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Socialnomics: How Social Media Transforms the Way We Live and Do Business

WILEY (9781118232651)

Complete B2B Online Marketing

Complete B2B Online Marketing

Sybex (9781118147849) | Complete B2B Online Marketing

Industrial Organization: Markets and Strategies

Industrial Organization: Markets and Strategies

Cambridge University Press (9781107687899) | Industrial Organization

Marketing for Tomorrow, Not Yesterday

Marketing for Tomorrow, Not Yesterday

Spyglass Publishing Group (9780996726801) | Marketing for Tomorrow, Not Yesterday

Digital or Death: Digital Transformation - The Only Choice for Business to Survive, Smash, and Conquer

Digital or Death: Digital Transformation - The Only Choice for Business to Survive, Smash, and Conquer

Smashbox Consulting Inc (9780993957307) | Digital or Death

The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK

The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK

Aipmm (9780984518500)

Cheng Victor Extreme Revenue Growth

Cheng Victor Extreme Revenue Growth

Innovation Press (9780984183517) | Extreme Revenue Growth

Channel Champions: How Leading Companies Build New Strategies to Serve Customers

Channel Champions: How Leading Companies Build New Strategies to Serve Customers

Jossey-Bass (9780787950347) | Channel Champions

The Market Value Process: Bridging Customer & Shareholder Value

The Market Value Process: Bridging Customer & Shareholder Value

Jossey-Bass (9780787902759) | The Market Value Process

Why Fonts Matter

Why Fonts Matter

Transworld Publ. Ltd UK (9780753557235) | Why Fonts Matter

Employee Engagement: A Practical Introduction

Employee Engagement: A Practical Introduction

Kogan Page (9780749484064) | Of Change, Disruptive Branding

Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters

Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters

Kogan Page (9780749483470) | Retail Disruptors

Marketing and Logistics Led Organizations: Creating and Operating Customer Focused Supply Networks: Increasing Consumer Engagement in Research for Business Success

Marketing and Logistics Led Organizations: Creating and Operating Customer Focused Supply Networks: Increasing Consumer Engagement in Research for Business Success

Kogan Page (9780749483357) | Gamification in Market Research

B2B Customer Experience: A Practical Guide to Delivering Exceptional CX

B2B Customer Experience: A Practical Guide to Delivering Exceptional CX

Kogan Page (9780749481858) | B2B Customer Experience

CONFLICT COACHING: Conflict Management Strategies and Skills for the Individual: An International Guide

CONFLICT COACHING: Conflict Management Strategies and Skills for the Individual: An International Guide

Kogan Page (9780749481827) | Of luxury

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

Kogan Page (9780749481698) | Digital Branding

Financial Management for Technology Start-Ups: A Handbook for Growth

Financial Management for Technology Start-Ups: A Handbook for Growth

Kogan Page (9780749481346)

Trusted Executive: Nine Leadership Habits That Inspire Results, Relationships and Reputation: A Practical Guide to Interactive Brand Experiences

Kogan Page (9780749480967) | Experiential Marketing

Fernie, J: Fashion Logistics: Insights into the Fashion Retail Supply Chain

Fernie, J: Fashion Logistics: Insights into the Fashion Retail Supply Chain

Kogan Page (9780749480394) | Agile Business through Digital

Bradbury-Huan, H: SAGE Handbook of Action Research: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising

Bradbury-Huan, H: SAGE Handbook of Action Research: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising

Kogan Page (9780749479794) | Mobile Marketing, How Mobile

Create Uniqueness: How to Turn a Passion Into a Business: The Definitive Guide to Content Marketing Strategy

Create Uniqueness: How to Turn a Passion Into a Business: The Definitive Guide to Content Marketing Strategy

Kogan Page (9780749479756) | Content Marketing, The Atomic Particle

Improve Your Communication Skills

Improve Your Communication Skills

Kogan Page (9780749479732) | Exceptional Talent

On Purpose: Delivering a Branded Customer Experience People Love: How Luxury Brands Can Grow Yet Remain Rare

On Purpose: Delivering a Branded Customer Experience People Love: How Luxury Brands Can Grow Yet Remain Rare

Kogan Page (9780749474362) | Kapferer on Luxury

Decision Making and Problem Solving: Break Through Barriers and Banish Uncertainty at Work

Decision Making and Problem Solving: Break Through Barriers and Banish Uncertainty at Work

Kogan Page (9780749473600) | Paid Attention, Digital World