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Marketing allgemein

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Vorschläge für Marketing allgemein

Branding Marktanalyse Markenführung Neuromarketing Preisstrategie Werbestrategie Branding E-Book Markenstrategie Preismanagement Werbekonzeption

Create Uniqueness: How to Turn a Passion Into a Business: The Definitive Guide to Content Marketing Strategy

Create Uniqueness: How to Turn a Passion Into a Business: The Definitive Guide to Content Marketing Strategy

Kogan Page (9780749479756) | Content Marketing, The Atomic Particle

Improve Your Communication Skills

Improve Your Communication Skills

Kogan Page (9780749479732) | Exceptional Talent

On Purpose: Delivering a Branded Customer Experience People Love: How Luxury Brands Can Grow Yet Remain Rare

On Purpose: Delivering a Branded Customer Experience People Love: How Luxury Brands Can Grow Yet Remain Rare

Kogan Page (9780749474362) | Kapferer on Luxury

Decision Making and Problem Solving: Break Through Barriers and Banish Uncertainty at Work

Decision Making and Problem Solving: Break Through Barriers and Banish Uncertainty at Work

Kogan Page (9780749473600) | Paid Attention, Digital World

Qualitative Inquiry and Research Design: Choosing Among Five Approaches: How to Build Relationships, Grow Your Firm and Become a Client Champion

Qualitative Inquiry and Research Design: Choosing Among Five Approaches: How to Build Relationships, Grow Your Firm and Become a Client Champion

Kogan Page (9780749473464) | Professional Services Marketing Handbook

Writing a Research Paper in Political Science: A Practical Guide to Inquiry, Structure, and Methods: The Transformation of Customer Relationships

Writing a Research Paper in Political Science: A Practical Guide to Inquiry, Structure, and Methods: The Transformation of Customer Relationships

Kogan Page (9780749473235) | When Digital Becomes Human

The Best Digital Marketing Campaigns in the World II

The Best Digital Marketing Campaigns in the World II

Kogan Page (9780749469689)

How to Sell Yourself: Sharpen Up Your Personal Image; Impress Everyone in Your Organisation; Actively Self-Promote

How to Sell Yourself: Sharpen Up Your Personal Image; Impress Everyone in Your Organisation; Actively Self-Promote

Kogan Page (9780749464318) | Global History of Advertising

Spending Advertising Money in the Digital Age: How to Navigate the Media Flow

Spending Advertising Money in the Digital Age: How to Navigate the Media Flow

Kogan Page (9780749463052) | Money in the Digital

Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

Kogan Page (9780749455125) | Delivering Your Value Proposition

Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion: Strategies, Tools and Techniques for Marketing Success

Kogan Page (9780749442989) | Key Marketing Skills

Marketing Insights and Outrages: A Collection Of Pithy Pieces From Marketing Magazine

Marketing Insights and Outrages: A Collection Of Pithy Pieces From Marketing Magazine

Kogan Page (9780749432157) | Marketing Insights And Outrages, Marketing Insights

Don't Sell Me, Tell Me: How to use storytelling to connect with the hearts and wallets of a hungry audience

Don't Sell Me, Tell Me: How to use storytelling to connect with the hearts and wallets of a hungry audience

Crossbow Studio (9780692748275) | Tell Me, Don't Sell Me

Brand Society: How Brands Transform Management and Lifestyle

Cambridge University Press (9780521726900) | Brand Society

French for Marketing: Using French in Media and Communications

French for Marketing: Using French in Media and Communications

Cambridge University Press (9780521585354) | French for Marketing

Wired Marketing: Energizing Business for e-Commerce

Wired Marketing: Energizing Business for e-Commerce

WILEY (9780471496458) | Wired Marketing

Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals

Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals

WILEY (9780471482567)

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

WILEY (9780471268673) | Marketing A to

Orchestrating Success: Improve Control of the Business with Sales and Operations Planning

Orchestrating Success: Improve Control of the Business with Sales and Operations Planning

WILEY (9780471132271) | John Wiley, Orchestrating Success

Global Account Management: Creating Value

Global Account Management: Creating Value

WILEY (9780470848920) | Global Account Management

The Art & Science of Interpreting Market Research Evidence

The Art & Science of Interpreting Market Research Evidence

WILEY (9780470844243) | Science of Interpreting

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

WILEY (9780470562239) | John Wiley, Game-Based Marketing

Changing the Channel: 12 Easy Ways to Make Millions for Your Business

Changing the Channel: 12 Easy Ways to Make Millions for Your Business

WILEY (9780470538807) | John Wiley, Changing the Channel

Marketing Communications: A Brand Narrative Approach

WILEY (9780470319925) | Marketing Communications

Multichannel Marketing: Metrics and Methods for On and Offline Success

Multichannel Marketing: Metrics and Methods for On and Offline Success

Sybex (9780470239599) | Multichannel Marketing

Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

WILEY (9780470011737)

Business-to-Business: A Global Network Perspective

Business-to-Business: A Global Network Perspective

Routledge (9780415740876) | Global Network Perspective

The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York

The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York

Picador USA (9780312425777) | Perfect Scent, Paris and New York

Marketing Research with SPSS

Marketing Research with SPSS

Financial Times Prent. (9780273703839) | Marketing Research with SPSS

Meta-Luxury: Brands and the Culture of Excellence

Meta-Luxury: Brands and the Culture of Excellence

Palgrave Macmillan (9780230293571) | And the Culture of

Sales Management: A multinational perspective

Sales Management: A multinational perspective

Red Globe Press (9780230245952 / GLO40) | Sales Management

Lee, K: Global Marketing Management

Lee, K: Global Marketing Management

Oxford University Press (9780199609703) | Global Marketing Management

Business to Business Marketing: Relationships, Networks, and Strategies

Business to Business Marketing: Relationships, Networks, and Strategies

Oxford University Press (9780199551682) | Business to Business Marketing

Fundamentals of Marketing

Fundamentals of Marketing

Oxford University Press, USA (9780198748571) | Fundamentals of Marketing

Product Design and Development

Product Design and Development

McGraw-Hill Education Ltd (9780078029066) | And Development

The Product Manager's Desk Reference 2E

The Product Manager's Desk Reference 2E

McGraw-Hill Education (9780071824507)