Applied Benchmarking for Competitiveness: A Guide for SME Owner/Managers

Applied Benchmarking for Competitiveness (ABC) is a straightforward method designed to help businesses objectively, efficiently, and effectively assess their current state and take steps to enhance performance. ABC incorporates the fundamentals of benchmarking and World Class Business (WCB) techniques in a tested, successful approach tailored specifically for small and medium-sized enterprises. By utilizing a core set of benchmarking and WCB techniques, companies can rapidly achieve significant performance improvements. This book outlines what is benchmarking, what are the World Class Business tools and methods, and how they can be utilized by small and medium-sized businesses to enhance their performance. ABC helps businesses improve performance by tackling key elements of a successful business: Strategies; Sales & Marketing; Operations; Innovation; People; and Finance.