Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
Explore how strategic communicators can drive shared value by aligning corporate goals with stakeholder interests, using real‑world case studies and actionable frameworks for measurable impact
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- Computing & Internet Books - Organisational Theory & Behaviour - Strategy - Business Life - Public Relations |
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 96.29 EUR  66.41 EUR  66.84 EUR  71.15 EUR    |
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| Brand |  Palgrave MacMillan is a global publishing company that specializes in academic texts and reference books. The company was founded in 1843 and is now headquartered in London, England. Palgrave MacMillan publishes books, journals, and electronic resources in a wide range of subject areas, including the humanities, social sciences, and sciences. |
| ISBN | Palgrave Macmillan 1137387734 |
| ID | 13904336 |
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