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- Sales & Marketing Management - Strategy - Brands & Corporate Identity - Customer Services - Market Research - Research - Business Plans - Leadership |
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| Identifiers | |
| Brand | Springer Nature Singapore |
| ISBN | Springer Nature Singapore 1349395129 |
| ID | 14534503 |
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Discover how to turn every customer interaction into a loyalty engine with “Winning on Purpose.” This groundbreaking guide reveals the proven strategy for building lasting love and profit.
(9781633693067 / 9781633693067) - Height: 140 mm - Spine width: 21 mm - Width: 208 mm - Harvard Business Review Press - ISBN: 9781633693067 - Number of pages: 224 - Languages: English - Weight: 242 g
Explore Tesco’s data‑driven loyalty strategy in “Scoring Points,” revealing how personalized offers, real‑time analytics and customer insights keep shoppers returning to the supermarket giant.
Discover how to turn every customer interaction into a loyalty engine with “Winning on Purpose.” This groundbreaking guide reveals the proven strategy for building lasting love and profit.

