Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

Palgrave Macmillan (9781137526786 / 9781137526786)

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Economics Books Call Centre Management Organisational Theory & Behaviour Sales & Marketing Management Strategy Brands & Corporate Identity Market Research Research Sales Techniques

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Palgrave MacMillan is a global publishing company that specializes in academic texts and reference books. The company was founded in 1843 and is now headquartered in London, England. Palgrave MacMillan publishes books, journals, and electronic resources in a wide range of subject areas, including the humanities, social sciences, and sciences.

ISBN

Palgrave Macmillan 1137526785

MPN

Palgrave Macmillan 9781137526786

14750202