International Marketing Strategy: Analysis, Development and Implementation
Cengage Learning EMEA (9781473723702 / 44533988) - Seventh edition - Cengage Learning - Height: 198 mm - Spine width: 22 mm - Width: 260 mm - ISBN: 9781473723702 - Number of pages: 465 - Languages: English
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- Call Centre Management - Sales Techniques |
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International
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| Identifiers | |
| Brand | Cengage Learning EMEA Cengage Learning EMEA is a brand of educational materials and services. It offers textbooks, e-books, online learning tools, and other resources for students and educators. |
| ISBN | Cengage Learning EMEA 1473723701 |
| MPN | Cengage Learning EMEA 44533988 |
| ID | 10547244 |
| Dimensions / Weight | |
| Key Features | |
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Edition A brief statement indicating the edition or version of a product, such as "Reprint", "New Edition", or a numeric edition number like "2nd edition". It identifies which specific release of the item is being referenced.
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Seventh edition |
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Height The vertical dimension of a product measured from its lowest to highest point. It is expressed in a physical unit such as millimetres, centimetres or inches and applies to any item where height is relevant, including books, electronics, furniture and other objects.
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198 mm |
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Imprint The name of the entity that publishes or distributes the product. It typically refers to a publishing house, imprint, or brand responsible for producing and releasing the item.
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Cengage Learning |
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ISBN A unique identifier assigned to books and other printed publications, typically consisting of 10 or 13 digits. It may include hyphens for readability but is treated as a string value. The ISBN uniquely identifies a specific edition of a title across the publishing industry.
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9781473723702 |
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Languages A list of the natural languages in which a product is available or supported.
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English |
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Number of pages The total count of individual pages contained in a book or printed publication. It represents the number of physical sheets that make up the product, regardless of layout or formatting.
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465 |
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Publication date The calendar date on which the product was first made available to the public or released for sale. It is expressed as a full year, month, and day (YYYY-MM-DD) and can be used to filter or sort items by release period.
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28 Feb 2016 |
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Spine width The linear measurement of a book’s spine from one edge to the other, expressed in units such as millimetres or inches. It indicates how thick the binding is and helps determine storage space, handling, and compatibility with shelving or protective covers.
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22 mm |
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Weight The mass of the product expressed in a standard unit such as grams or kilograms. It represents how heavy the item is and can be used for shipping calculations, handling instructions, or consumer information.
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832 g |
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Width The horizontal measurement of a product, expressed in a linear unit such as millimetres or inches. It indicates how wide the item is from one side to the other and is used for sizing, fitting, and compatibility purposes.
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260 mm |
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