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Public Relations For Dummies, 2nd Edition
Master public relations techniques with this easy-to-follow guide, covering PR fundamentals, crisis management, and media relations.
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When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a fullthrottle campaign that'll generate buzz and build your bottom line.
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| Tags | Relations For Dummies |
| Identifiers | |
| Brand | Eric Yaverbaum |
| ISBN | Eric Yaverbaum 0471772720 |
| MPN | Eric Yaverbaum 9780471772729 |
| ID | 13926720 |
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