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54.00 GBP
54.00 GBP
Watch Swatch New Gent
Swatch (7610522780101 / SUOW150) - Case with Battery Hatch - Plastic/Resin - Multicolour - Rubber - Q390 - Date - WindowDay - Window - White - Plastic - Round - Wristwatch - Tang buckle - Rose - Multicolore
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Introducing the Swatch New Gent – A Fusion of Swiss Precision and Contemporary Design
The Swatch New Gent is a standout example of modern watchmaking, marrying a Swiss quartz movement with an eye‑catching aesthetic that appeals to both men and women. Designed for the 2018 spring collection, this timepiece showcases a harmonious blend of functionality, durability, and style.
Core Features & Technical Specifications
- Movement: Swiss‑made quartz (ETA) powered by battery Q390; offers reliable timekeeping with minimal maintenance.
- Case: 41 mm diameter, round shape, 9.85 mm thickness, crafted from high‑quality plastic/resin for a lightweight yet robust feel.
- Dial & Hands: White dial with pink (rose) indices and hands; the design emphasizes clarity and contrast, making time reading effortless.
- Crystal: Plexiglass cover protects the dial while maintaining optical clarity.
- Band: 19.7 mm wide rubber strap in multicolour (white base with vibrant accents), adjustable between 160–220 mm, secured by a tang buckle clasp.
- Crown: Pull crown for easy date adjustment and setting the time.
- Water Resistance: Rated at 30 m (3 bar) – suitable for everyday wear and light water exposure.
Design Philosophy: Casual Elegance Meets Functional Simplicity
The Swatch New Gent is engineered for the modern lifestyle. Its casual style allows seamless transition from a day at the office to an evening out, while the multicolour strap and pink indices add a subtle pop of personality without compromising professionalism.
The choice of a plastic case keeps the watch lightweight yet durable. The Plexiglass crystal offers scratch resistance and clarity, ensuring that the dial remains visible even after prolonged use. The pull crown design is intuitive, allowing quick adjustments to time or date with minimal effort.
Swiss Heritage & Quality Assurance
At its core, the Swatch New Gent carries the hallmark of Swiss watchmaking excellence. Powered by an ETA quartz movement, it guarantees precise timekeeping and reliability. The combination of a plastic case with a Swiss movement creates a unique balance between affordability and high craftsmanship.
Versatility Across Genders & Occasions
While marketed as a men’s watch, the neutral color palette—white dial, pink indices, multicolour strap—makes it equally suitable for women. Its unisex appeal is further enhanced by the adjustable strap length and versatile design, allowing wearers to personalize their look.
Maintenance & Longevity
The quartz movement requires minimal upkeep: a battery replacement every 36 months ensures continued accuracy. The plastic case and rubber strap are resistant to everyday wear, while the Plexiglass crystal protects against scratches. With proper care, this watch can remain functional and stylish for years.
Why Choose the Swatch New Gent?
- Precision: Swiss quartz movement guarantees reliable timekeeping.
- Style: Modern, casual design with a touch of color.
- Comfort: Lightweight plastic case and adjustable rubber strap.
- Durability: 30 m water resistance and scratch‑resistant Plexiglass crystal.
- Versatility: Suitable for both men and women across various settings.
The Swatch New Gent exemplifies how contemporary design can coexist with traditional Swiss watchmaking values. Its thoughtful construction, striking aesthetics, and dependable performance make it an excellent choice for anyone seeking a reliable yet stylish timepiece.
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Category
This product is cataloged in our store in these categories
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- Wrist Watches - Wrist Watches |
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International
Find this product in one of our international stores
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 83.90 EUR  82.01 EUR  95.00 EUR  110.78 EUR |
| Colors
Predominant colors of the product |
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| Identifiers | |
| Brand |  The Swatch brand is a Swiss watchmaker company that was founded in 1983. It is known for its colorful, plastic watches. |
| Model | Swatch SUOW150 |
| MPN | Swatch SUOW150 |
| ID | 10490581 |
| Dimensions / Weight | |
| Key Features | |
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Back case The design or construction method of a product’s back cover, such as whether it is screwed, snap‑on, has a battery hatch, or is see‑through. This attribute helps users understand how the back panel can be opened, closed, or accessed for maintenance or battery replacement.
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Case with Battery Hatch |
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Back case material The material used to construct the back or rear shell of a product, such as metal, plastic, resin, or composite blends. This attribute helps users understand durability, weight, appearance, and suitability for specific applications.
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Plastic/Resin |
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Band color The primary visual tone or finish of a watch band, expressed as a single color name such as "Silver", "Black" or "Rose gold". It indicates the aesthetic appearance of the strap and helps users identify or compare bands by their color.
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Multicolour |
| Band length | 160 - 220 mm |
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Band material The type of material used to construct a product’s band, such as metal, leather, rubber, fabric, silicone, or composite blends. This attribute helps users understand durability, appearance, and suitability for different applications.
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Rubber |
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Band width The linear measurement of a product’s band width, expressed in a unit such as millimetres or inches. It indicates the horizontal dimension of the band and is used for sizing, fitting, and compatibility purposes.
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19.7 mm |
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Battery The specific type or model of battery used in a product, such as brand, part number, chemistry, or cell configuration.
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Q390 |
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Battery life The duration a device can operate on a single charge before needing to be recharged, expressed in various time units such as hours, days or months.
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036 months |
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Calendar The format or style of the calendar displayed by the product, such as "Date – Window", "Date – Digital", "Date – Dial" or other descriptive variants. It indicates how dates and time information are presented to the user on the device’s display or app.
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Date - WindowDay - Window |
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Case color Represents the visual tone or hue that characterizes the outer shell or enclosure of a product, such as a watch, phone case, or protective cover. The value is typically a single color name (e.g., "Silver", "Black", "Rose Gold") and may also include combinations separated by commas for multi‑tone finishes.
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White |
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Case diameter The linear measurement across the widest part of a product’s outer shell or enclosure, expressed in units of length such as millimeters, centimeters, inches, or feet. It represents the overall width of the case and is useful for determining fit, compatibility, and visual proportions.
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41 mm |
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Case material The type of material used to construct the outer shell or enclosure of a watch, such as metal (steel, titanium), plastic, resin, ceramic, or composite blends. This attribute helps users understand durability, weight, appearance, and suitability for specific applications.
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Plastic |
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Case shape The geometric shape of the product’s outer shell or enclosure, such as round, rectangular, square, oval, or other common silhouettes. This attribute helps users quickly identify and compare items based on their overall appearance.
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Round |
| Case thickness | 9.85 mm |
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Category The percentage of alcohol present in an alcoholic beverage, expressed as a proportion of the total liquid volume. It indicates how strong the drink is and helps consumers compare products or comply with legal limits.
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Wristwatch |
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Clasp type The type of clasp or closure mechanism used on a product, such as buckle, deployment clasp, folding clasp, or hidden clasp. It indicates how the item is fastened and can affect comfort, security, and style.
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Tang buckle |
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Couleur des index Represents the dominant color used for the index markings on a product, such as watch hands or decorative elements. The value is typically a single color name (e.g., "Silver", "Black"). This attribute helps users quickly identify and compare products based on the visual tone of their indexes.
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Rose |
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Couleur du bracelet Represents the dominant color or colors of a watch bracelet or similar wearable accessory. The value can be a single color (e.g., "Black") or multiple colors separated by commas (e.g., "Silver, Black"). This attribute helps users identify and compare products based on their visual appearance.
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Multicolore |
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Couleur du cadran The dominant or primary color of a device’s dial, such as on watches or clocks.
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Blanc |
| Crown | Pull Crown |
| Crystal | Plexiglass |
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Display type The type of visual panel or display technology used in a product, such as LCD, LED, OLED, TFT, IPS, AMOLED, or analog. It indicates the underlying technology that determines image quality, color reproduction, power consumption and suitability for different use cases.
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Analogue |
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Forme de la caisse The overall geometric configuration of a product’s outer enclosure or case, such as round, rectangular, square, hexagonal, or octagonal. This attribute helps users compare and filter items based on the silhouette or visual profile of the product.
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Rond |
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Gender Indicates the gender or sex classification associated with a product, such as male, female, unisex, or children’s categories. This attribute helps consumers identify items tailored for specific genders or suitable for all.
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Mens |
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Genre A category that describes the thematic or stylistic type of a product, such as movies, music, books, games, or other media. It helps users find similar items and understand the general content or style of the item.
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Homme |
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Hackable Indicates whether the product can be modified, customized or programmed by the user. A value of "Yes" means the device supports user‑driven changes such as firmware updates, custom settings or add‑on modules. A value of "No" means the product is fixed and cannot be altered by the end‑user.
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Yes |
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Hand color A list of the colors that appear on the watch hands, such as silver, gold or blue. The attribute captures all distinct hues used for the hour, minute and second indicators, allowing users to identify watches by their hand appearance.
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Red, Red, Red |
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Index The classification of a product’s numbering or labeling system, such as Roman numerals, Arabic numbers, mixed styles, or no index. It indicates how items are identified or organized within a collection or series.
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Mixte |
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Index color Represents the main visual tone or hue that characterizes a product’s appearance, whether it is a single solid color or a combination of colors. The value is typically a standard color name such as "Silver", "White" or "Rose gold" and is used to identify and compare items based on their aesthetic look.
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Pink |
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Index type The classification of a product’s numbering or labeling system, such as Roman numerals, Arabic numbers, mixed styles, or no index. It indicates how items are identified or organized within a collection or series.
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Mixed |
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Mechanism The type of mechanical or electronic system that drives a product’s timekeeping or motion function, such as quartz, automatic, manual, digital, or hybrid. It indicates whether the movement is powered by a battery, mainspring, or other energy source and helps users compare performance, maintenance needs, and typical accuracy.
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Quartz |
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Movement brand The company that designs, produces, or supplies the mechanical or electronic movement used in a watch or similar timekeeping device. This value identifies the manufacturer of the internal mechanism, allowing users to assess quality, compatibility, and support options.
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ETA |
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Movement manufacturer The brand or company that designs and produces the movement mechanism in a watch, such as quartz, automatic, or manual movements.
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Swiss |
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Original strap The materials that make up a watch or bracelet strap, such as leather, metal, silicone, textile or composite blends. Multiple materials may be listed when a strap is composed of more than one component.
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Swatch Strap ASUOW150 Redure |
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Strap material The type of material used to construct a watch or bracelet strap, such as leather, metal, silicone, textile, plastic, or composite blends. This attribute helps users understand the strap’s durability, comfort, aesthetic, and suitability for different activities.
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Silicone |
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Style A textual description of the fashion or design category that a product belongs to, such as "casual", "formal", "athletic", or "vintage". This attribute helps users identify the overall aesthetic and intended use of the item.
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Casual |
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Swiss movement Indicates whether the watch contains a movement manufactured in Switzerland, reflecting the brand’s heritage and quality standards.
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Yes |
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Swissmade Indicates whether the product is manufactured in Switzerland, as verified by the brand or manufacturer.
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Yes |
| Time | Hours - Analogue handMinutes - Analogue handSeconds - Analogue hand |
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Type d'allimentation The source of electrical energy that powers the product, such as a battery (rechargeable or disposable) or an automatic connection to mains power. It indicates whether the device operates on its own stored charge or requires continuous external supply.
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Pile |
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Type de display The visual technology used by a watch’s display, such as analog, digital, chronograph‑digital or unique. It indicates whether the watch uses a traditional dial, an electronic screen, or a hybrid combination.
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Analogique |
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Type de fermeture The type of closure mechanism used on a product, such as buckle, button‑push, deployable clasp, invisible clasp, magnetic closure, zipper, Velcro, strap, or other fastening system. It indicates how the item is secured and provides insight into its functionality, ease of use, and suitability for different activities.
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Boucle ardillon |
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Type de verre The material or composition of a product’s glass component, such as mineral, plexiglass, sapphire, matte, clear, or anti‑UV treated glass. It indicates the optical and physical properties that affect durability, clarity, and protection.
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Plexiglas |
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Water resistance The maximum depth or pressure a product can withstand without leaking or damage, expressed in meters or atmospheres. It indicates how well the item resists water penetration during use.
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30 m |
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Water resistant The maximum pressure that a product can withstand without leaking or damage, expressed in bars or atmospheres. It indicates how well the item resists water penetration during use.
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3 Bar (Wash |
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Year The calendar year in which a product collection was first released to the market. It is expressed as a four‑digit number (e.g., 2019) and can be used to filter, sort, or compare products by their release period.
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2018 Spring and |
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