WELLA Instamatic Colour Touch, Ocean Storm

WELLA Instamatic Colour Touch Ocean Storm

The WELLA Instamatic Colour Touch Ocean Storm is a professional permanent hair colour that delivers vibrant, long‑lasting results with a subtle matte finish. Designed for salon use, this product offers an easy application process while ensuring rich pigmentation and excellent coverage of grey strands.

Key Features

• Intense Colour: Ocean Storm provides a deep, cool blue‑black hue that is ideal for creating dramatic looks or enhancing natural dark tones.
• Matte Gloss Finish: The formula balances shine and matte to give hair a sophisticated, low‑gloss appearance that feels natural under light.
• Long‑Lasting Pigmentation: Permanent dye technology ensures colour retention for up to 8–12 weeks with proper aftercare.
• Grey Coverage: The high pigment concentration offers full coverage of grey and white strands, making it suitable for clients seeking a complete transformation.
• Professional Strength: Formulated for salon professionals, the product delivers consistent results across various hair types and textures.

Product Composition

The colour system consists of two main components: the Colour Touch dye base and a developer (typically 20 or 30 volume). The dye base contains:

• High‑quality pigment particles that lock into the hair shaft.
• Conditioning agents to minimize damage during the colouring process.
• A balanced pH system that preserves scalp health and maintains hair integrity.

The developer activates the dye, allowing it to penetrate the cuticle and deposit pigment within the cortex. The combination of these ingredients results in a vibrant, long‑lasting colour with minimal frizz or lift.

Application Process

1. Preparation: Section hair into manageable parts. Apply a protective barrier around the scalp to prevent staining.
2. Mixing: Combine the Colour Touch base with the chosen developer in a clean bowl, following the recommended ratio (usually 1:1 or 1:2).
3. Application: Using a tint brush, apply the mixture evenly from roots to ends. For even coverage, work in small sections.
4. Processing Time: Leave the dye on for 30–45 minutes (or as directed by the product guidelines) to achieve optimal colour intensity.
5. Rinse & Condition: Rinse hair with lukewarm water until clear. Apply a conditioning treatment or leave‑in mask to restore moisture and shine.

Aftercare Recommendations

• Use colour‑protecting shampoos and conditioners formulated for permanent dye.
• Avoid hot water and excessive heat styling immediately after colouring.
• Apply a weekly deep conditioning mask to maintain softness and prevent dryness.
• Limit exposure to chlorine or saltwater, which can fade colour faster.

Ideal For

The Ocean Storm shade is perfect for clients who desire:

• A bold, cool‑toned look that stands out in natural light.
• Low‑gloss finishes suitable for formal events or everyday wear.
• Full grey coverage without the need for multiple applications.

Professional Usage Tips

• Test a small strand before full application to confirm shade accuracy and reaction.
• Adjust developer volume based on hair porosity: higher volumes for more porous or previously treated hair.
• Maintain consistent mixing times to ensure even colour distribution.
• Document the process in client records for future reference and repeatability.

Safety & Handling

Handle all permanent dyes with care. Use gloves during preparation, keep the product out of reach of children, and store it in a cool, dry place away from direct sunlight. Follow all safety instructions on the packaging to avoid skin irritation or accidental ingestion.

Conclusion

The WELLA Instamatic Colour Touch Ocean Storm delivers professional‑grade colour performance with a distinctive matte gloss finish. Its robust pigment formula, combined with user‑friendly application and comprehensive aftercare guidance, makes it an excellent choice for stylists seeking to provide clients with striking, long‑lasting hair transformations.