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39.18 USD
Direct, Digital & Data-Driven Marketing
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Textbooks.com
In this updated version of her renowned book, Lisa Spiller provides a comprehensive examination of current marketing strategies, methods, and practices, as well as the cutting-edge innovations that continue to mold and advance this complex, multi-faceted area. The book recognizes the proliferation of various digital formats as the most recent interactive channels for conducting contemporary marketing.
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| Brand |  Sage Publications Ltd. is a global publisher of academic books and journals. It was founded in 1965 by Sara Miller McCune and is headquartered in Thousand Oaks, California. |
| ID | 19004097 |
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