Market Research

260 result(s)

Suggestions for Market Research

A/B testing guide Survey design book Brand research book Survey design guide Focus group handbook Market research book Sales analytics book Market research guide Consumer insights book Market sizing workbook

Comprehensive Qualitative Marketing Research Guide

Society 3.0: The Impact of Technology on Education, Work, and Society - Comprehensive Analysis by Tracey Wilen-Daugenti

Family Business Insights: Key Issues and Strategies for Success

Springer Consumer Demographics and Behavior: Understanding Market Dynamics

Practical Text Analytics: Interpreting Unstructured Data for Business Intelligence

The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu

Explore the battle for your focus in 'The Attention Merchants.' Uncover how media and advertisers shape thoughts & drive behavior. Essential read on influence!

Marketing Research: A Concise Introduction

SAGE Publications Ltd (9781526419279)

Focus Groups: Theory and Practice: 20

SAGE Publications, Inc (9781452270982) | Focus Groups

Bayesian Item Response Modeling: Theory and Applications

Springer (9781441907417) | Bayesian Item, Modeling Theory

Marketing Strategy: Based on First Principles and Data Analytics

Palgrave (9781137526236)

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition

Wiley (9781119164005) | Classic guide, Hey Whipple Squeeze, Hey Whipple, Luke Sullivan, Whipple Squeeze

Building Models for Marketing Decisions: 9

Moderating Focus Groups: 4

SAGE Publications, Inc (9780761908210) | Moderating Focus Groups

User Research: A Practical Guide to Designing Better Products and Services

Kogan Page (9780749481049)

Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques

Kogan Page (9780749477158) | Advanced Customer, Marketing Science

The New Strategic Brand Management: Advanced Insights and Strategic Thinking

Kogan Page (9780749465162) | Strategic Brand

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Kogan Page (9780749464714)

Stated Choice Methods: Analysis and Applications

Cambridge University Press (9780521788304)

Handbook of Online and Social: Tools and Techniques for Market Researchers

Ratings Analysis: Audience Measurement and Analytics

Routledge (9780415526524) | Audience Measurement and Analytics

Market-Driven Management: Strategic and Operational Marketing

Palgrave (9780230276024)

Be a Network Marketing Superstar: The One Book You Need to Make More Money Than You Ever Thought Possible

(9780814474310 / 9780814474310) - Dimensions: 60 x 90 x 5mm | 244.94g - Special - Amacom - Nashville, United States - Harpercollins Focus - Format: Paperback | 144 pages - ISBN: 9780814474310 - Languages: English | Marketing Superstar

Misbehaving - The Making of Behavioral Economics

W W Norton Company (9780393080940 / 41749598) - Dimensions: 165 x 244 x 38mm | 780g - Format: Hardback | 432 pages - Publication date: 31 Aug 2015 - ISBN: 9780393080940 - Languages: English - New York, United States

The Marketing Power of Emotion

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

(9780071839327 / 9780071839327)

Focus: The Future of Your Company Depends on It

(9780060799908 / YES1528931) - Dimensions: 137 x 203 x 23mm | 295g - Format: 304 pages - HarperCollins Publishers - HarperCollins Publishers Inc - ISBN: 9780060799908 - Languages: English - Publication place: New York, NY, United States

Analyzing Social Media Networks with NodeXL: Insights from a Connected World

The unmanageable consumer third edition

SAGE Publications Ltd (9781446298527) - Third edition - SAGE - SAGE Publications - Height: 172 mm - Spine width: 18 mm - Width: 241 mm - ISBN: 9781446298527 - Number of pages: 265 - Languages: English

Scoring Points: How Tesco Continues To Win Customer Loyalty

Explore Tesco’s data‑driven loyalty strategy in “Scoring Points,” revealing how personalized offers, real‑time analytics and customer insights keep shoppers returning to the supermarket giant.

Statistics for Marketing and Consumer Research

Randomistas: How Radical Researchers Are Changing Our World

(9780300236125) - Height: 226 mm - Spine width: 30 mm - Width: 241 mm - Yale University Press - ISBN: 9780300236125 - Number of pages: 279 - Languages: English - Weight: 632 g

Building Great Customer Experiences

(9781403939494) - Revised Edition - Palgrave Macmillan - Palgrave Macmillan UK - Height: 233mm - Spine width: 13mm - Width: 157mm - ISBN: 9781403939494 - Number of pages: 218 - Languages: English - Publication date: 13 Sep 2002

The Long Tail: Why the Future of Business Is Selling Less of More

(9781401309664 / 9781401309664) - Dimensions: 133 x 203 x 19mm | 240g - Revised - Hachette Books - Format: 267 pages - ISBN: 9781401309664 - Languages: English - Publication place: New York, NY, United States