Research
(9781137024008)
(9781118808849) | Carl McDaniel
(9780470863671)
(9781118379738)
(9780470230077)
Wiley (9780471226147) | Managing Scientists
(9783658101824 / 24114032)
(9781137523365 / 25703442)
Kogan Page (9780749465162) | Strategic Brand
Cambridge University Press (9780521788304)
Routledge (9780415526524) | Audience Measurement and Analytics
FAIRCHILD (9781563677380)
Palgrave (9780230380240) | Customer value, Marketing theory
(9781138498259) - Francis Buttle | Customer Relationship, Illustrations of CRM, Illustrations throughout, CRM applications, CRM and Customer
SAGE Publications, Inc (9781452270982) | Focus Groups
Palgrave (9781137300294)
(9781138190689) | Analytics for Marketing
SAGE Publications Ltd (9781446296622) | Ethical challenges
Springer (9783319892900)
(9781462538386)
(9781352001112)
Kogan Page (9780749477158) | Advanced Customer, Marketing Science
Kogan Page (9780749481049)
(9780230001336)
FAIRCHILD (9781563676338)
(9780367243012) - John F. Sherry | Contemporary Consumer Culture Theory, Culture Theory, Consumer Culture, Discipline is evolving
SAGE Publications Ltd (9781526419279)
(9780230538757)
Explore Tesco’s data‑driven loyalty strategy in “Scoring Points,” revealing how personalized offers, real‑time analytics and customer insights keep shoppers returning to the supermarket giant.