Research
(9781118808849) | Carl McDaniel
(9783658101824 / 24114032)
(9780470863671)
(9780470230077)
Wiley (9780471226147) | Managing Scientists
(9781462538386)
Kogan Page (9780749465162) | Strategic Brand
Cambridge University Press (9780521788304)
(9781118379738)
Routledge (9780415526524) | Audience Measurement and Analytics
FAIRCHILD (9781563677380)
Palgrave (9780230380240) | Customer value, Marketing theory
(9781138498259) - Francis Buttle | Customer Relationship, Illustrations of CRM, Illustrations throughout, CRM applications, CRM and Customer
SAGE Publications, Inc (9781452270982) | Focus Groups
Palgrave (9781137300294)
(9781138190689) | Analytics for Marketing
SAGE Publications Ltd (9781446296622) | Ethical challenges
(9781352001112)
Kogan Page (9780749477158) | Advanced Customer, Marketing Science
Kogan Page (9780749481049)
(9780230001336)
FAIRCHILD (9781563676338)
SAGE Publications Ltd (9781526419279)
(9780230538757)
Explore Tesco’s data‑driven loyalty strategy in “Scoring Points,” revealing how personalized offers, real‑time analytics and customer insights keep shoppers returning to the supermarket giant.
(9780195573565 / 9780195573565) - Dimensions: 160 x 240 x 20mm | 589g - Format: 246 pages - Publication date: 12 Apr - OUP Australia and New Zealand - Melbourne, Australia - Oxford University Press Australia
Springer (9781441907417) | Bayesian Item, Modeling Theory
