Switch: How to change things when change is hard
Random House Business (9781847940322) - Author: Heath, Chip,Heath, Dan - Paperback - Random House Business Books - Publication year: 2011 | Hard Paperback, Authors Chip, Chip Heath
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It's unsettling, it's timeconsuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable reallife turnarounds from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
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 16.84 EUR  4.49 EUR   18.29 EUR |
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| Tags | Hard Paperback |
| Identifiers | |
| Brand | Random House Business |
| ID | 23607558 |
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| Key Features | |
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Author The individual or group credited with creating the main content of a product, such as a book, film, or other creative work. The value is a free‑text string representing the name(s) of the primary creator.
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Heath, Chip,Heath, Dan |
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Book type The physical form in which a book is published, such as paperback, hardcover, audio CD, or board book. It indicates the binding style and overall durability of the product.
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Paperback |
| Publication year | 2011 |
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Publisher The name of the entity that publishes or distributes the product, such as a book, magazine, or other media item.
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Random House Business Books |
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