What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

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The individual or group credited with creating the content of a book. It represents the primary creative contributor responsible for the intellectual property of the text.

The binding style of a book or similar printed product, indicating how the pages are held together and presented to the reader. Common values include "Paperback", "Hardcover", "Softcover" and other variations such as "Trade Paperback" or "Pocket Book". This attribute helps customers identify the physical construction and durability of the item.

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