Research

Managing Sustainable Business: An Executive Education Case and Textbook

(9789402416343) - Height: 235 mm - Spine width: 37 mm - Width: 155 mm - Springer - Springer Netherlands - ISBN: 9789402416343 - Number of pages: 682 - Languages: English - Weight: 1098 g

Success is Assured: Satisfy Your Customers On Time and On Budget by Optimizing Decisions Collaboratively Using Reusable Visual Models

(9781138618589) - First Edition - Productivity Press - Taylor and Francis - Height: 260 mm - Spine width: 20 mm - Width: 287 mm - ISBN: 9781138618589 - Number of pages: 309 - Languages: English - Weight: 1130 g

The Tipping Point: How Little Things Can Make a Big Difference

(9780316346627 / 2724328915393) - malcolm gladwell MALCOLM GLADWELL - Gladwell, Malcolm - BACK BAY BOOKS - Paperback - janvier 2002 - Reprint - New York, United States - January 2002 - Little, Brown & Company

Researching Marketing Decisions: The Indian Context

(9781138061927) - Ritu Mehta | Consumer behaviour, Marketing decisions, Theoretical and methodological

Contemporary Consumer Culture Theory

(9780367243012) - John F. Sherry | Contemporary Consumer Culture Theory, Culture Theory, Consumer Culture, Discipline is evolving

Marketing Plans In A Week: How To Write A Marketing Plan In Seven Simple Steps

Teach Yourself Books (9781473609594 / 43187-16506)

Customer Relationship Management: Concepts and Technologies

(9781138498259) - Francis Buttle | Customer Relationship, Illustrations of CRM, Illustrations throughout, CRM applications, CRM and Customer

Consumer Social Values

(9781138240421) - Eda Gurel-Atay | Consumer Social Values, Consumer behaviors, Marketing to psychology, Consumer psychology and marketing

Social Media, Sociality, and Survey Research

(9781118379738)

Strategic Retail Management: Text and International Cases

(9783658101824 / 24114032)

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

(9781101982945) - Height: 204 mm - Spine width: 23 mm - Width: 135 mm - Avery - Penguin Publishing Group - ISBN: 9781101982945 - Number of pages: 352 - Languages: English - Weight: 322 g

Market Research Methods in the Sports Industry

(9781787541924) - Height: 160 mm - Spine width: 19 mm - Width: 238 mm - Emerald Publishing - Emerald Publishing Limited - ISBN: 9781787541924 - Number of pages: 256 - Languages: English - Weight: 484 g

Food and Experiential Marketing: Pleasure, Wellbeing, and Consumption

(9780815396352)

Social Media Data Mining and Analytics

(9781118824856 / 21923838)

The Intelligent Marketer’s Guide to Data Privacy: The Impact of Big Data on Customer Trust

(9783030037239 / 34457506)

Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es

(9781138293168)

Statistics for Marketing and Consumer Research

Marketing Research, Global Edition

(9781292153261)

Key Marketing Metrics: The 50+ metrics every manager needs to know

Pearson Education Limited (9781292212470)

Conducting Personal Network Research: A Practical Guide

(9781462538386)

Mastering Fashion Marketing

(9781403919021) - Height: 233mm - Spine width: 23mm - Width: 155mm - Red Globe Press - xviii, 376 - Macmillan Education UK - ISBN: 9781403919021 - Languages: English - Publication date: 22 Dec 2008 - Weight: 624g

Marketing Research: Delivering Customer Insight

(9781352001112)

Selling Science: How To Use Business Skills To Win Support For Scientific Research

(9781786345721) - Country of publication: UNITED KINGDOM - Dimensions: (H) 232mm, (W) 170mm, (D) 13mm - World Scientific Europe Ltd - World Scientific Publishing Co Pte Ltd - In Print - General/trade

Small Business Marketing

Palgrave (9781137326003)

History Of Marketing Science, The

WSPC co-published with Now Publisher (9789814619479)

Brand flip the why customers now run companies and how to profit from it voices that matter

New Riders Publishing (9780134172811) - Height: 133 mm - Spine width: 22 mm - Width: 203 mm - New Rider - Pearson Education Heg USA - ISBN: 9780134172811 - Number of pages: 146 - Languages: English - Weight: 264 g

The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

Discover how to blend mindfulness with marketing mastery in a data‑driven era. This guide offers practical techniques for staying focused, making ethical decisions, and boosting profitability while honoring human connection.

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

(9780749482169 / 48957226) - Dimensions: 235 x 160 x 15 mm - Edition: 2nd Revised edition - Height: 235 mm - Spine width: 15 mm - Width: 156 mm - KoganPage - Kogan Page Ltd - ISBN: 9780749482169 - Number of pages: 240 | Second edition

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

(9781101982587 / 26693117) - Lustig, Robert H - Hardcover - Avery Publishing Group - Dimensions: 150 x 229 x 33mm | 558g - Format: 344 pages - ISBN: 9781101982587 - Pages: 344 - Language: English | Epidemic of addiction

Building Great Customer Experiences

(9781403939494) - Revised Edition - Palgrave Macmillan - Palgrave Macmillan UK - Height: 233mm - Spine width: 13mm - Width: 157mm - ISBN: 9781403939494 - Number of pages: 218 - Languages: English - Publication date: 13 Sep 2002

Predictive Analytics for Marketers: Using Data Mining for Business Advantage

Kogan Page Ltd (9780749479930 / 48209650) - Edition: 1st edition - Publication date: 03 Feb 2018 - Height: 158mm - Spine width: 20mm - Width: 235mm - KoganPage - xvi, 251 - ISBN: 9780749479930 - Languages: English

Randomistas: How Radical Researchers Changed Our World

(9781863959711) - Dimensions: 153 x 232 x 24mm | 428g - Format: Paperback | 256 pages - Publication date: 01 Mar 2018 - La Trobe University Press - Australia - Black Inc. - ISBN: 9781863959711 | Wisdom of the Oracle

The Long Tail: Why the Future of Business Is Selling Less of More

(9781401309664 / 9781401309664) - Dimensions: 133 x 203 x 19mm | 240g - Revised - Hachette Books - Format: 267 pages - ISBN: 9781401309664 - Languages: English - Publication place: New York, NY, United States

Marketing

Consumer Behaviour

(9780199646449)

Consumer Behaviour: A European Perspective

(9781292116723)