Research
How Customers Think: Essential Insights into the Mind of the Market
KLO80 (9781578518265 / 9781578518265)
Kundenorientierung und Kundenservice in der Touristik: Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen
Springer Gabler (9783658056827 / black & white illustrations, bibliograph) | Kundenorientierung Und
Designing Luxury Brands: The Science of Pleasing Customers’ Senses
(9783319715551 / 43192-110847)
Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients
(9783319455242 / 26574437) | Value customer
Decoding the Irrational Consumer
Kogan Page Ltd (9780749473846) | Decoding the Irrational Consumer
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Discover how to turn customer insights into market‑shattering products with Outcome‑Driven Innovation, a step‑by‑step framework that turns unmet needs into profitable solutions.
Invisible Influence: The Hidden Forces That Shape Behavior
(9781476759739 / 9781476759739)
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
(9781118889800 / 9781118889800)
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
(9780814437810 / 9780814437810) - Webb, Nicholas J. - Hardcover - AMACOM - Language: English - Pages: 257
Marketing
Explore modern marketing fundamentals through real‑world case studies and actionable frameworks that reveal how brands build value, engage audiences, and adapt to digital disruption with clarity and insight.
Globalization and Standards: Issues and Challenges in Indian Business
Springer, India, Private Ltd (9788132219934 / 6 black & white illustrations, 9 colour)
Teams im Vertrieb: Gestaltung und Erfolgswirkungen
(9783824479634) | Grosszahligen empirischen
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
(9780201407198 / silver c09asje09ajc09se) - Price: 16.99 - Product dimensions: 0.24 H x 8.25 L x 5.38 W | Package overnight
TrendDriven Innovation Beat Accelerating Customer Expectations
(9781119076315 / 23545723) - Dimensions: 203 x 205 x 19mm | 810g - Format: 368 pages - Publication date: 05 Oct 2015 - ISBN: 9781119076315 - Languages: English - New York, United States - John Wiley & Sons Inc | Trend-Driven Innovation
Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation
Springer-Verlag Berlin and Heidelberg GmbH & Co. K (9783642355530 / 14 black & white tables, biography) | CRM systems
R for Marketing Research and Analytics
Springer International Publishing AG (9783319144351 / 54 black & white illustrations, 54 colou)
Market Research in Practice: An Introduction to Gaining Greater Market Insight
Kogan Page Ltd (9780749475857 / 9780749475857) - Dimensions: 156 x 234 x 23mm | 619g - Revised - London, United Kingdom - Kogan Page Ltd - Format: 400 pages - ISBN: 9780749475857 - Languages: English | Market Insight
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
(9780071839327 / 9780071839327)
Tableau For Dummies
John Wiley & Sons Inc (9781119134794 / 43171-594203) | Tableau For Dummies
The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success
(9781118883433) | Marketing Performance Blueprint
Focus: The Future of Your Company Depends on It
(9780060799908 / YES1528931) - Dimensions: 137 x 203 x 23mm | 295g - Format: 304 pages - HarperCollins Publishers - HarperCollins Publishers Inc - ISBN: 9780060799908 - Languages: English - Publication place: New York, NY, United States
The Contagious Commandments: Ten Steps to Brand Bravery
(9780241328965) - Height: 164mm - Spine width: 33mm - Width: 241mm - Portfolio Penguin - Penguin Books Ltd - ISBN: 9780241328965 - Number of pages: 288 - Languages: English - Publication date: 01 Nov 2018
The unmanageable consumer third edition
SAGE Publications Ltd (9781446298527) - Third edition - SAGE - SAGE Publications - Height: 172 mm - Spine width: 18 mm - Width: 241 mm - ISBN: 9781446298527 - Number of pages: 265 - Languages: English
Scoring Points: How Tesco Continues To Win Customer Loyalty
Explore Tesco’s data‑driven loyalty strategy in “Scoring Points,” revealing how personalized offers, real‑time analytics and customer insights keep shoppers returning to the supermarket giant.
AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots
(9783319899565 / 51584148) - Height: 165 mm - Spine width: 22 mm - Width: 243 mm - Palgrave Macmillan - Springer International Publishing - ISBN: 9783319899565 - Number of pages: 271 - Languages: English
374 Items