Research

The Rise of Asian Firms

(9781137407696)

All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

(9780230120624)

Understanding Branding in Higher Education: Marketing Identities

(9781137560704 / 29902270)

Fashion Brand Internationalization: Opportunities and Challenges

(9781137523365 / 25703442)

The Marking Enterprise: Business Success and Societal Embedding

(9780230001879)

Sunset in the Land of the Rising Sun: Why Japanese Multinational Corporations Will Struggle in the Global Future

(9781349321841)

Us Before Me: Ethics and Social Capital for Global Well-Being

(9780230314436)

Doctor Who: The Unfolding Event: Marketing, Merchandising and Mediatizing a Brand Anniversary

(9781137463319)

Building Brand Value the Playboy Way

(9781349367559)

Consumer Brand Relationships: Meaning, Measuring, Managing

(9781137427106)

The Five Futures Glasses: How to See and Understand More of the Future with the Eltville Model

(9780230247055)

Rethinking the Future of Europe

(9781137024008)

Marketing Metaphors and Metamorphosis

(9781349547098)

Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game

(9780230507548)

A Business History of the Swatch Group

(9781137389060)

Advances in Luxury Brand Management

(9783319845746)

Visualizing Marketing: From Abstract to Intuitive

(9783319480268 / 9783319480268)

Brand Engagement

(9781349364473)

Collaboration in Outsourcing: A Journey to Quality

(9781349344932)

SMEs in an Era of Globalization: International Business and Market Strategies

(9781137575708 / 26344951)

Leadership Development in a Global World: The Role of Companies and Business Schools

(9781349346875)

Globalization and Leadership Development in an Integrated World

(9780230355132 / 43187-12464)

Uncertainty in Entrepreneurial Decision Making

(9781137460783 / 2 black & white tables, 5 figures)

Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry

(9783319758312 / 31385495)

Privatization and Its Limits in Central and Eastern Europe: Property Rights in Transition

(9780333751428)

Be a Network Marketing Superstar: The One Book You Need to Make More Money Than You Ever Thought Possible

(9780814474310 / 9780814474310) - Dimensions: 60 x 90 x 5mm | 244.94g - Special - Amacom - Nashville, United States - Harpercollins Focus - Format: Paperback | 144 pages - ISBN: 9780814474310 - Languages: English | Marketing Superstar

Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

(9780749478889 / 9780749478889)

The Participation Game: How the Top 100 Brands Build Loyalty in a Skeptical World

(9781940858296)

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

Hooked: Wie Sie Produkte erschaffen, die süchtig machen

(9783868815368 / 40864847) - Dimensions: 152 x 211 x 20mm | 353g - Edition statement: 2. Aufl. - Format: 208 pages - ISBN: 9783868815368 - Languages: German - Redline

How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation

BIS Publishers (9789063694333 / 44677121) - Dimensions: 192 x 230 x 17.78mm | 590g - Format: 200 pages - ISBN: 9789063694333 - Languages: English - Amsterdam, Netherlands - BIS Publishers B.V.

Brand Thinking and Other Noble Pursuits

KLO80 (9781621532477 / 57512) - Dimensions: 153 x 229 x 25.4mm | 397g - Format: 336 pages - Allworth Press,U.S. - New York, United States - Skyhorse Publishing - ISBN: 9781621532477 - Languages: English | Noble Pursuits

All the World and Her Husband: Women In The 20Th Century Consumer Culture

(9780304701520) | Female consumers

Innovative Technology: Bringing Good Ideas to the Marketplace

(9780470230077)

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

(9780814433225 / 9780814433225) | Peak earning and spending

Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers

(9781138101630)