The Gen Z Frequency: How Brands Tune In and Build Credibility
Kogan Page (9780749482480)
Research
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
Kogan Page (9780749481971) | Effective Market
User Research: A Practical Guide to Designing Better Products and Services
Kogan Page (9780749481049)
Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques
Kogan Page (9780749477158) | Advanced Customer, Marketing Science
The New Strategic Brand Management: Advanced Insights and Strategic Thinking
Kogan Page (9780749465162) | Strategic Brand
Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets
Kogan Page (9780749454647)
Stated Choice Methods: Analysis and Applications
Cambridge University Press (9780521788304)
Ratings Analysis: Audience Measurement and Analytics
Routledge (9780415526524) | Audience Measurement and Analytics
Practice of Market Research: An Introduction
Pearson (9780273773115) | Practice of Market
Outside Insight: Navigating a World Drowning in Data
Portfolio Penguin (9780241288269) - Language: English - Pages: 320 - Publication date: Jun 26, 2018 | Outside Insight
The Art of the Pitch: Persuasion and Presentation Skills that Win Business
Palgrave Macmillan (9780230120518)
Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas
Penguin (9780141030531)
Absolute Value: What Really Influences Customers in the Age of
HarperBus (9780062215673)
Hooked: How to Build Habit-Forming Products
Portfolio Penguin (8601416359618 / 2724472037385) | Build Habit-Forming
No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Entrepreneur Press (9781599186412)
Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
Routledge (9781138332218)
Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business
Palgrave Macmillan (9783319783956)
Entrepreneurial Marketing: Sustaining Growth in All Organisations
Palgrave (9781137500908)
The Unmanageable Consumer: Contemporary Consumption and its Fragmentation
SAGE Publications Ltd (9780803977457)
Handbook of Market Research
Springer (9783319574110) | Topics relevant for market, Methods covered
374 Items