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Blue Ocean Strategy: Theory and Practice Guide

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Brand Springer Fachmedien Wiesbaden
ID 41114471
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(9781625274496 / 40521701) - Kim, W.Chan - United States - Harvard Business School Press - Boston, United States - Book language: English - Format: 320 pages - Publication date: Jan 20, 2015 - ISBN: 9781625274496
(9781633692879) - Dimensions: 156 x 235 x 25mm | 525g - Format: 320 pages - ISBN: 9781633692879 - Languages: English - United States - Harvard Business Review Press | Blue Ocean Strategy
Explore the groundbreaking "Blue Ocean Strategy" by W. Chan Kim & Renée Mauborgne, analyzing how businesses can create uncontested markets for unparalleled growth and success. Dive into innovative strategies that redefine competition. Available now!
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