Comparative Advertising for New Brand Positioning
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Vitalsource Technologies, Inc. Vergleichende Werbung Fur Die Positionierung Neuer Marken
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Springer Fachmedien Wiesbaden
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63111114
Configurational Comparative Methods by Benoît Rihoux and Sage Publications, Inc
Explore advanced configurational comparative methods with this guide, blending qualitative comparative analysis and case study design for rigorous social science research.

