How Cool Brands Stay Hot: Innovative Branding Strategies for Gen Y and Z
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Kogan Page is a global publishing company that specializes in business books. The company was founded in the United Kingdom in 1976, and has since expanded to include offices in the United States, France, and India. Kogan Page publishes a wide range of titles on business and management topics, and has been recognized as one of the leading publishers in its field.
Harvard Business Review Press (9781633691780 / 43119271) - Dimensions: 140 x 210 x 23mm | 298g - Reprint - United States - Harvard Business Review Press - Format: 288 pages - ISBN: 9781633691780 - Languages: English | Innovator' s Dilemma
KLO80 (9781422196021 / 2724472031994) - CHRISTENSEN CLAYTON M. - Hardcover - Reprint - Harvard Business Review Press - Book edition: 1 st - Format: Hardback | 288 pages - Publication date: 22 Nov 2013 | Innovation classic