Is This Love

Alison Moyet – “Is This Love”

“Is This Love” is a standout single from British singer‑songwriter Alison Moyet, released in 1986 as the lead track of her second solo studio album, Alf. The song showcases Moyet’s powerful contralto voice and blends soulful pop with contemporary electronic production, reflecting the musical trends of the mid‑1980s.

Background & Production

The single was written by Moyet herself in collaboration with producer Steve Jolley, a key figure behind many 80s synth‑pop hits. Recording took place at the renowned AIR Studios in London, where state‑of‑the‑art synthesizers and drum machines were combined with live instrumentation to create a polished yet emotionally resonant soundscape.

The track’s arrangement features lush string layers, a driving electronic bassline, and a subtle use of gated reverb on the snare—an iconic production technique of the era. Moyet’s vocal performance is layered with harmonies that emphasize the lyrical theme of longing and uncertainty in love.

Composition & Lyrics

“Is This Love” is written in the key of D‑minor, employing a moderate tempo of 104 beats per minute. The chord progression follows a classic pop structure, with verses that build tension and a chorus that delivers an uplifting resolution.

The lyrics explore the emotional ambiguity that often accompanies romantic relationships. Lines such as “Is this love or is it just a dream?” capture the introspective nature of Moyet’s songwriting, while her vocal delivery adds depth to the narrative.

Release & Formats

The single was issued in several formats across different markets:

• 7‑inch vinyl (45 RPM) – The most common format, featuring the original track on side A and a B‑side titled “Blow Wind Blow.” This version is highly sought after by collectors due to its limited run.
• 12‑inch vinyl – Includes extended mixes and instrumental versions for club play.
• CD single (UK) – Released later in the decade, containing remastered tracks and bonus material.

Each release typically carried a picture sleeve with minimalist artwork: a stylized portrait of Moyet against a muted background, emphasizing her striking presence.

Chart Performance & Reception

“Is This Love” achieved moderate commercial success. In the United Kingdom, it peaked at number 29 on the UK Singles Chart and remained in the top 50 for six weeks. The track also charted within the Top 40 in several European countries, including Germany and Sweden.

Critics praised Moyet’s vocal prowess and the song’s sophisticated production. Reviews highlighted how the single bridged her earlier soul‑influenced work with contemporary pop sensibilities, marking a pivotal moment in her artistic evolution.

Legacy & Influence

The track is often cited as an example of 1980s synth‑pop that retained emotional authenticity. Its blend of electronic instrumentation and soulful vocals influenced later artists who sought to merge pop accessibility with depth.

In retrospective compilations, “Is This Love” frequently appears alongside other standout tracks from the Alf era, underscoring its enduring appeal among fans and collectors alike.

Track Listing (7‑inch Single)

1. Is This Love – 3:58
2. Blow Wind Blow – 4:12

Personnel

• Alison Moyet – Lead vocals, backing vocal arrangements
• Steve Jolley – Producer, synthesizer programming, drum machine sequencing
• Peter Van Hooke – Drums (live)
• Paul "Wally" Waller – Bass guitar
• Guitarists: Mark Brzezicki & Paul Muggleton
• String Section – Arranged by Jolley, performed by the London Session Orchestra

Production Notes

The single was engineered by John Hudson, with mixing handled at AIR Studios. Mastering took place at Sterling Sound in New York, ensuring a crisp final product suitable for both radio play and vinyl playback.

Collector’s Information

Collectors often seek the original 7‑inch vinyl pressings from 1986, particularly those with the picture sleeve. Condition categories such as “Mint” or “Near Mint” are highly prized. The B‑side track “Blow Wind Blow” is considered a rare gem due to its limited distribution outside the UK.

Conclusion

“Is This Love” remains a testament to Alison Moyet’s ability to fuse heartfelt lyricism with cutting‑edge production. Its enduring popularity among fans, coupled with its significance in the evolution of 80s pop music, cements its place as a classic single in her discography.