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Market Research Toolbox: Essential Guide for Beginners
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| Brand | McQuarrie, Edward F. |
| ID | 40995921 |
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SAGE Publications Ltd (9781526419279)
Explore consumer behavior through in-depth qualitative methods, blending theory and practice to uncover motivations, rituals, and cultural meanings behind purchasing decisions.
Explore consumer behavior through in-depth qualitative methods, blending theory and practice to uncover motivations, rituals, and cultural meanings behind purchasing decisions.
