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Explore modern marketing fundamentals through real‑world case studies and actionable frameworks that reveal how brands build value, engage audiences, and adapt to digital disruption with clarity and insight
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| Brand |  The Palgrave Macmillan brand is one of the world's leading publishers of scholarly books and journals. It publishes a wide range of academic titles in the humanities and social sciences, and has a particularly strong reputation in the fields of economics, finance, and management. |
| ISBN | Palgrave 0333987896 |
| ID | 13900750 |
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