Invisible Influence: The Hidden Forces That Shape Behavior
(9781476759739 / 9781476759739)
Research
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
(9780814437810 / 9780814437810) - Webb, Nicholas J. - Hardcover - AMACOM - Language: English - Pages: 257
Marketing
Explore modern marketing fundamentals through real‑world case studies and actionable frameworks that reveal how brands build value, engage audiences, and adapt to digital disruption with clarity and insight.
Badass: Making Users Awesome
O'Reilly Media, Inc, USA (9781491919019 / 41761461) - Dimensions: 166 x 232 x 16mm | 444g - Format: 304 pages - ISBN: 9781491919019 - Languages: English - Sebastopol, United States | Users Awesome
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
(9780201407198 / silver c09asje09ajc09se) - Price: 16.99 - Product dimensions: 0.24 H x 8.25 L x 5.38 W | Package overnight
TrendDriven Innovation Beat Accelerating Customer Expectations
(9781119076315 / 23545723) - Dimensions: 203 x 205 x 19mm | 810g - Format: 368 pages - Publication date: 05 Oct 2015 - ISBN: 9781119076315 - Languages: English - New York, United States - John Wiley & Sons Inc | Trend-Driven Innovation
R for Marketing Research and Analytics
Springer International Publishing AG (9783319144351 / 54 black & white illustrations, 54 colou)
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
(9780071839327 / 9780071839327)
Tableau For Dummies
John Wiley & Sons Inc (9781119134794 / 43171-594203) | Tableau For Dummies
Focus: The Future of Your Company Depends on It
(9780060799908 / YES1528931) - Dimensions: 137 x 203 x 23mm | 295g - Format: 304 pages - HarperCollins Publishers - HarperCollins Publishers Inc - ISBN: 9780060799908 - Languages: English - Publication place: New York, NY, United States
The unmanageable consumer third edition
SAGE Publications Ltd (9781446298527) - Third edition - SAGE - SAGE Publications - Height: 172 mm - Spine width: 18 mm - Width: 241 mm - ISBN: 9781446298527 - Number of pages: 265 - Languages: English
Scoring Points: How Tesco Continues To Win Customer Loyalty
Explore Tesco’s data‑driven loyalty strategy in “Scoring Points,” revealing how personalized offers, real‑time analytics and customer insights keep shoppers returning to the supermarket giant.
The Tipping Point: How Little Things Can Make a Big Difference
(9780316346627 / 2724328915393) - malcolm gladwell MALCOLM GLADWELL - Gladwell, Malcolm - BACK BAY BOOKS - Paperback - janvier 2002 - Reprint - New York, United States - January 2002 - Little, Brown & Company
Contemporary Consumer Culture Theory
(9780367243012) - John F. Sherry | Contemporary Consumer Culture Theory, Culture Theory, Consumer Culture, Discipline is evolving
Customer Relationship Management: Concepts and Technologies
(9781138498259) - Francis Buttle | Customer Relationship, Illustrations of CRM, Illustrations throughout, CRM applications, CRM and Customer
The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains
(9781101982945) - Height: 204 mm - Spine width: 23 mm - Width: 135 mm - Avery - Penguin Publishing Group - ISBN: 9781101982945 - Number of pages: 352 - Languages: English - Weight: 322 g
Mastering Fashion Marketing
(9781403919021) - Height: 233mm - Spine width: 23mm - Width: 155mm - Red Globe Press - xviii, 376 - Macmillan Education UK - ISBN: 9781403919021 - Languages: English - Publication date: 22 Dec 2008 - Weight: 624g
Selling Science: How To Use Business Skills To Win Support For Scientific Research
(9781786345721) - Country of publication: UNITED KINGDOM - Dimensions: (H) 232mm, (W) 170mm, (D) 13mm - World Scientific Europe Ltd - World Scientific Publishing Co Pte Ltd - In Print - General/trade
Brand flip the why customers now run companies and how to profit from it voices that matter
New Riders Publishing (9780134172811) - Height: 133 mm - Spine width: 22 mm - Width: 203 mm - New Rider - Pearson Education Heg USA - ISBN: 9780134172811 - Number of pages: 146 - Languages: English - Weight: 264 g
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
(9780749482169 / 48957226) - Dimensions: 235 x 160 x 15 mm - Edition: 2nd Revised edition - Height: 235 mm - Spine width: 15 mm - Width: 156 mm - KoganPage - Kogan Page Ltd - ISBN: 9780749482169 - Number of pages: 240 | Second edition
Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams
O Reilly Media (9781491960608 / 44886468) - Dimensions: 155 x 228 x 14mm | 378g - Format: Paperback | 256 pages - Publication date: 09 Jun 2017 - Height: 155mm - Spine width: 18mm - Width: 229mm - O'Reilly
Building Great Customer Experiences
(9781403939494) - Revised Edition - Palgrave Macmillan - Palgrave Macmillan UK - Height: 233mm - Spine width: 13mm - Width: 157mm - ISBN: 9781403939494 - Number of pages: 218 - Languages: English - Publication date: 13 Sep 2002
The Long Tail: Why the Future of Business Is Selling Less of More
(9781401309664 / 9781401309664) - Dimensions: 133 x 203 x 19mm | 240g - Revised - Hachette Books - Format: 267 pages - ISBN: 9781401309664 - Languages: English - Publication place: New York, NY, United States
How Brands Grow: What Marketers Don't Know
(9780195573565 / 9780195573565) - Dimensions: 160 x 240 x 20mm | 589g - Format: 246 pages - Publication date: 12 Apr - OUP Australia and New Zealand - Melbourne, Australia - Oxford University Press Australia
112 Items