Research
Suggestions for Research
Explore Tesco’s data‑driven loyalty strategy in “Scoring Points,” revealing how personalized offers, real‑time analytics and customer insights keep shoppers returning to the supermarket giant.
(9780316346627 / 2724328915393) - malcolm gladwell MALCOLM GLADWELL - Gladwell, Malcolm - BACK BAY BOOKS - Paperback - janvier 2002 - Reprint - New York, United States - January 2002 - Little, Brown & Company
(9781403939494) - Revised Edition - Palgrave Macmillan - Palgrave Macmillan UK - Height: 233mm - Spine width: 13mm - Width: 157mm - ISBN: 9781403939494 - Number of pages: 218 - Languages: English - Publication date: 13 Sep 2002
(9781401309664 / 9781401309664) - Dimensions: 133 x 203 x 19mm | 240g - Revised - Hachette Books - Format: 267 pages - ISBN: 9781401309664 - Languages: English - Publication place: New York, NY, United States
(9781118808849) | Carl McDaniel
(9780814437810 / 9780814437810) - Webb, Nicholas J. - Hardcover - AMACOM - Language: English - Pages: 257
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Explore modern marketing fundamentals through real‑world case studies and actionable frameworks that reveal how brands build value, engage audiences, and adapt to digital disruption with clarity and insight.
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